Over the past two years, NetGalley has recorded unprecedented growth. Since 2019, the NetGalley community has grown by 50%! With so many new members, we knew it was important to gain more knowledge about their reading preferences and habits to ensure we understand how and why they interact with books, whether on NetGalley or elsewhere.
This summer, we launched a survey and nearly 10,000 active NetGalley members in the U.S. answered our call. We’re excited to share what we learned!
49% of all survey respondents consider themselves audiobook listeners, and that’s still just a fraction of the over 45,000 members who have expressed interest in Audiobooks within their NetGalley Profile. Keep an eye out for more insights about Audiobook listeners in the coming weeks—we’ll have more to share about the audio-specific questions from this survey in Part II of our Member Survey overview! Keep an eye on your NetGalley publisher dashboard to be alerted about it!
While BookTok continues to turn backlist titles into bestsellers, at this moment TikTok is relatively low on our members’ social media priorities. For Booksellers, it was the 5th top social media platform (after Goodreads, Facebook, Instagram, and Twitter). For Reviewers, Educators and Librarians it came in as 6th. Although social media trends ebb and flow, if Bookstagram and BookTube are anything to go by we’re sure to see BookTok continue to gain traction among NetGalley members. We’ll be paying close attention to their habits in this space.
It’s probably no surprise that Goodreads is among the top platforms for talking about books, and Bookstagram continues to be a popular and powerful platform for NetGalley members. As you can see above, it is among the top social platforms for nearly all members. This is especially true for Audiobook discovery, which we’ll share more about in Part II of our Member Survey overview.
When you are working on social campaigns for your books, be sure to include NetGalley in those plans! Customize the hashtags you’d like members to use when they’re talking about a book, and consider a Sponsored Social Package with shareable posts and interactive content. (See page 18 of our 2022 Media Kit.)
74% of survey respondents said NetGalley Promotions influence their decision to request or download books and audiobooks!
Perhaps no surprise, but in addition to posting reviews on Goodreads, NetGalley members also use that platform to discover new titles as well. Friend and peer recommendations remain high.
As a resource for discovering new books, Publishers remain high on the list for all member types! All of your efforts to invite members using the NetGalley widget and approving requests are working–we’ve seen an average of over 230,000 monthly approvals in 2021.
As you can see, even aside from NetGalley our community is very active in the bookish world. We know that NetGalley members are avid readers, and it was important to us to gain a greater understanding of their habits even outside of our own system. Demonstrated in the charts below, NetGalley members are definitely reading both print and digital.
NetGalley members are voracious readers–consuming multiple books per year, across formats. In addition to Print and Digital formats, Audiobooks continue to grow in popularity among our members. On average, 20.5% of survey respondents said they’ve listened to 10-19 Audiobooks in the past year. We’ll go into more detail about this in Part II of our Member Survey overview!
It’s clear that NetGalley members favor the digital format, but they are very driven to consume book content in any form and continue to read and purchase books beyond their activities on NetGalley. Remember to follow up with approved NetGalley members at the pub date to remind them to share their reviews, as well as offer them retail links to share with their audiences (or use themselves!).
Finally, here’s a look at the full, 650k-strong NetGalley.com member community today. We are proud to work with these highly engaged and supportive reviewers, educators, media, librarians, and booksellers. They’re here to help your books succeed!
257k unique users monthly
409k avg Requests each month for Books & Audiobooks
87% approved books are downloaded
82k avg Feedback each month for Books & Audiobooks
Part II of our Member Survey overview will be released soon, all about the NetGalley community’s Audiobook listening preferences. Keep an eye on your NetGalley publisher dashboard to be alerted about it!
All data taken from NetGalley’s 2021 Member Survey (conducted from August 14 – 31, 2021), and/or from member stats and activity on the NetGalley.com platform as of September 2021.