Title performance monitoring to ensure ongoing success in the marketplace
On May 15, Firebrand Technologies announced the launch of Eloquence on Alert. This new service helps publishers confidently and proactively ensure their catalog’s ongoing success through deep data about any changes to their title information across multiple retail sites.
NetGalley and Firebrand Technologies* are dedicated to helping publishers harness data that can be used to help shape decision-making, innovate proactively, and streamline workflows.
Using proprietary data gathering services, EoA helps publishers keep track of critical factors, such as fluctuating sale price, missing product pages, third-party seller activity, mysterious buy button takeovers, and more.
These data points are available to publishers in a dedicated interface, with customizable alerts, as well as search and classification tools to help publishers address problems and leverage opportunities earlier and more efficiently than ever before.
Eloquence on Alert beta testers Dan Fingerman and Anna Patota (Guilford Press) noted, “You work hard to get all the data right, then days, months, or even years later, there’s a wrench in the works. And it could be on a bestseller! Handling this work manually is impossible, but with the right alerts, EoA can point out problems so you can fix them, and quickly.”
With Eloquence on Alert, publishers can
- Set an alert to warn them when a third party seller takes over the buy box.
- Watch for spikes in their sales rank so their marketing team can ride the wave.
- Respond quickly to products with low customer ratings.
- Determine if recent List Price changes have been posted on key sites
“Eloquence on Alert helps publishers identify issues and trends that would be very difficult to discern otherwise, saving them time and money and allowing for the reallocation of resources to new or different projects,” said Catherine Toolan, Firebrand’s Director of Eloquence Services.
Melissa Wade, Digital Sales Manager of Our Daily Bread Ministries, has also been using Eloquence on Alert in beta. “With hundreds of products (both print and digital), it is impossible to keep track of every piece of metadata for each product. EOA allows me to set alerts to monitor when a piece of that metadata changes so I can know if I need to update that distributor’s metadata. It allows me to know if one of our titles is not included on a particular marketplace. I can learn when I lose the Buy Box on a marketplace. It is an invaluable resource for me to use when we have hundreds of product to oversee in the digital world.”
Eloquence on Alert and NetGalley Advanced are just two of the deliberate steps that Firebrand and NetGalley are taking toward our goal to help publishers harness their data for powerful and actionable insights.
*NetGalley is part of Firebrand Technologies (www.firebrandtech.com) which provides leading software and services to help publishers achieve success.