The Internet is a social place. It’s where readers find their next book, where authors stay connected to readers, where publishers keep abreast of new voices, and industry newbies hunt for their first jobs in the field. “How to use…if you’re…” breaks down best practices for literary social corners of the Internet for different players in the publishing industry.
At BookExpo, we sat in on the panel discussion “Industry Disruption and the Future of Finding Rising Stars.” During that panel, Lindsay Summers, Wattpad star, discussed how she used Wattpad first as a way to read new stories, then a creative outlet for her own storytelling, and eventually as a vehicle for a book deal.
Using Wattpad as an Author
Wattpad is a great place for authors to experiment with serial storytelling, and to connect with passionate readers from all over the world. Authors can use it to hone their voice, get immediate feedback from readers, and expand their audience.
What is Wattpad?
Wattpad is a socially engaged and enthusiastic community of writers and readers. With a global community of 70 million members, and over 565 million story uploads, the platform is a vibrant place full of passionate readers and emerging writers. Most of the stories on Wattpad are geared toward young women and tend toward YA, Romance, Sci-Fi, and Fantasy, although other genres have devoted followings as well. The website is free to use, for both writers and readers.
Some Wattpad authors have even transitioned their Wattpad stories into traditionally published novels, or turned into TV shows or movies. Others have worked with companies to create branded content on the site. Huge successes like this may be outliers, but even if Wattpad doesn’t turn into a star-making vehicle for you, it is a place to grow as a writer, and to connect with an audience that is invested in your voice.
Hone your voice
Because Wattpad writers publish their stories serially, you have some flexibility to play around with your style. If you realize after a few chapters that the way you’ve been formatting dialogues is clunky, shift gears. If you intended your story to end with the heroine falling for her shy best friend, but realize that the femme fatale is a better fit for the story arc, you can reshape the plot as you write. Wattpad lets you change direction without having to rewrite your whole story.
But as you experiment, don’t forget about the reader! If a reader is clicking through several chapters at a time, they will likely be frustrated if you are making huge structural changes, like switching from third person to first person or turning your dystopian YA story into a sweet teen romance. If you do decide that your story needs a dramatic change, try starting a new one entirely.
Be sure to check out Wattpad’s Writer’s Portal, for both inspiration and practical advice.
Get feedback from readers
One of Wattpad’s most exciting social features is the line by line commenting. Readers leave comments on Wattpad stories, and can even comment on a particular sentence, showing precisely where they are having an intense reaction. You can see what readers are loving and what is drawing them in. You can also learn if your writing is registering with readers in a way that you don’t intend.
Grow your audience
With Wattpad’s huge global community, you can find kindred spirits, both as readers and fellow writers. Joining message boards, called Clubs, can help you become more involved in the Wattpad community. Industry Insider is geared specifically towards authors, and full of threads about the nuts and bolts of the publishing industry (from copyright to cover art) and general community encouragement. You can also join communities of readers who are reading stories similar to the ones you write, or the ones you like to read. See what readers are saying, and jump in on the conversation!
You can also engage with readers and other writers on profile pages. All member profiles, both writers and authors, include a Conversation section for members to chat with each other. Get to know writers whose work you admire by commenting and striking up a conversation. And when readers comment on your profile, make sure to respond! It’s a great way to cultivate a dedicated community of readers.