Pre-Publication Tips for Authors: Selling Your Book to Bookstores, and Beyond!

Getting your book sold into a bookstore can be one of the most daunting parts about being an independent author, but also potentially the most gratifying. Seeing your book in a brick-and-mortar store, next to a curated inventory of other books is an accomplishment for any author.

Booksellers are pitched thousands of titles per year, so the competition to get your book carried by a store can be fierce. But, with some forethought, you can set yourself up to meet this challenge head-on.

Make sure to schedule an appointment with a book buyer rather than showing up to a bookstore unannounced, with copies in hand. Booksellers will appreciate your professionalism and the respect for their time. Plus, it gives you both an opportunity to prepare. These meetings tend to be short, so prepare a succinct pitch for your title. Give a quick introduction to your book (no need to give a full synopsis, just enough to pique their interest), and three good reasons why your title is a good fit for their bookstore and clientele.

Let the bookseller know what kinds of promotions you are doing, either in your local area or online. If you have reviews or feedback, be sure to leverage that as an indicator of enthusiasm for your work.

Hopefully, the bookseller will be impressed and take a few copies of your title to sell in their shop. But, if not, gracefully accept their decision. You’ll want to leave a positive impression on them so that you can hopefully build a strong working relationship in the future.

In addition to selling your title to bookstores, consider other places who might be interested in buying some copies of your book. Local museums, libraries, archives, and record stores are great places to start. Be creative!

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