Technology Confidential with BISG

On Tuesday, Feb. 5, we attended BISG’s Technology Confidential program. The panel included Rod Elder of Virtusales, David Hetherington of knkPublishing, George Logan of Klopotek, and Rob Stevens of Firebrand Technologies. Of course, we’re happy for any opportunity to cheer on our colleagues from Firebrand, but we were also there to hear from other panelists and attendees across the industry who are focused on using technology to help publishers get their books into as many hands as possible.

Virtusales, knk, Klopotek, and Firebrand all provide software to help publishers manage multiple aspects of the publishing process from title management to ONIX delivery to rights across multiple divisions and throughout a title’s lifecycle.

The panelists talked about the perils of customization, challenges of changing publishers’ workflows and implementing new technologies, and the importance of clearly-defined strategies at all levels of a company.

Configuration, not customization

The panelists lamented the challenges of leaning too heavily on customizations. While at first it might seem like customization can streamline workflow and tailor software to the unique needs of a specific publisher, all of the tech experts on the panel cautioned against it. The panelists uniformly recommended configuring software instead of customizing. Configuration keeps the basic structure of a software while shaping it to the style specifications and some of the unique needs of an individual company. Customizing requires new code whereas configuring does not.

Customization can make it more difficult for the software to communicate with other softwares, and can make system updates more difficult, resulting in patched solutions upon patched solutions. David Hetherington noted that heading down a road of customization is a road that will ultimately be longer, harder, and more expensive.

This is why publishing-specific software are so important. Rod Elder of Virtusales acknowledged that publishers have unique needs compared to businesses in other industries. The solution is to use publisher-specific software rather than customizing software that is meant for a different industry to make it work for publishing. Publishing-specific software can be specific enough for the unique needs of book publishers so as not to require huge amounts of configuration, but still flexible enough from a UI perspective to fit the quirks of an individual house.  

Consider the costs

David Hetherington gave the audience an acronym for thinking about workflow and technology updates: TCO – Total Cost of Ownership. It forces you to ask: What is the cost of doing things the way they’ve always been done, versus adopting a new technology to solve the problem?

Say a publisher workflow includes manually and frequently enter data in multiple databases for a single title. The publisher should consider both the literal cost of employee hours spent doing repetitive administrative work and keeping a big IT team to deal with bugs, plus the more abstract cost of an employee’s intellectual or creative energy that is left on the table when so many hours of their day are taken up with data entry. The TCO for this workflow might be high enough to necessitate a change in the status quo, either by internally streamlining or by introducing new software to make the process less manual and less repetitive.

Publishers tend to think about implementing new technologies only in terms of the cost of the new software and the time it takes to integrate it into daily operations. But the panelists reminded the audience that there are real costs to consider in these calculations related to maintaining the status quo.

Articulate the “Why”

Rob Stevens of Firebrand reminded the audience how important it is to ask why you and your team do what you do. Why do you fill in that box? Why do you enter data in a specific place or at a specific time? Why does your team need that report? If the reason is “that’s the way we’ve always done it,” you might want to consider dropping that task from your to-do list, which we’re sure is already long enough!

Asking why a company needs certain pieces of data can also help technology solution providers determine the best way to help meet a company’s needs or solve a particular problem for them, and can even drive development on the technology solution provider’s end.

Clearly articulating the “why” can also help ease some of the growing pains of implementing new software and workflows. If all members of a team know why they are being asked to change their day-to-day operations, they are more likely to adopt the new tools and use them successfully. The success of new technologies in a publishing house largely depend on the enthusiastic adoption and experimentation by the people who are using them on a daily basis.


BISG works to create a more informed, empowered and efficient book industry. Its membership includes trade, education, professional and scholarly publishers, as well as distributors, wholesalers, retailers, manufacturers, service providers and libraries.

For more cross-industry knowledge and events, follow BISG on their website, where you can see all upcoming events. You can subscribe to their newsletter here.

And, keep up to date with industry news, trends, and best practices by subscribing to NetGalley Insights.

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Book Publishing from Concept to Consumer with BISG

On November 15, we braved snow flurries in Chicago to attend BISG’s day conference: Book Publishing, from Concept to Consumer.

The Book Industry Study Group (BISG) works to create a more informed, empowered and efficient book industry. Their membership includes trade, education, professional and scholarly publishers, as well as distributors, wholesalers, retailers, manufacturers, service providers and libraries.

Throughout the day, seven different presenters described their jobs – their workflow, the challenges they face, and where their work fits into a book’s lifecycle.

Most of us only see books during a relatively small part of their lives. The details and strategy that consume our workdays are only a fraction of the work that goes in to bringing a book to the public. Acquisition editors see books when they are just manuscripts and ideas. Printers shepard books into the physical world and then pass them along. Library marketers are thinking about how books will live in communities years after their pub date, when the pages are soft and earmarked. This overview of what our colleagues are doing across the industry was a welcome reminder that we all depend on each other’s work to bring the best books to the readers who will love them.

For those who weren’t able to attend, here is a bit of what was covered:

Publishing is beyond personal taste

Contrary to popular conception, Todd Stocke described his role as SVP and Editorial Director at Sourcebooks as less about his own inimitable tastes and more about analyzing data and looking for spaces in the market to tell new stories. For him to be successful at his job, he needs to be able to think outside of his personal preferences and the demographic details that have given rise to his interests and tastes. He has to have an idea of what people of different backgrounds are interested in, and to have access to the writers telling those stories. He described the necessity of having a pipeline that is both broad and deep. A broad pipeline means getting manuscripts from a variety of sources and a deep pipeline means developing relationships with the people providing those manuscripts so that, for example, an agent will know immediately if the manuscript in their hand is the perfect book for the Sourcebooks nonfiction editor.

All stages of book publishing are about the audience

This was the overarching theme of the day. It was not a shock to hear audience as the focus for acquisitions, bookstores, or libraries. These are the parts of the industry that we know need to be responsive to what readers are looking for. But we were surprised to hear how much audience fits into how other players in the industry do their jobs. As Judine O’Shea described the design process for a book, she made the point that a big driver for her is audience-appropriateness. If she’s designing the title and page layout for a children’s book, how many colors will be too busy for young eyes? Will the font be easily legible for early readers? Michael Shea from LSC Communications pointed out that audience use determines the physical form of a book, too. Different binding styles are better for the different ways books live in our lives. For example, an art book that is meant to lay flat on a coffee table will be bound differently than a trade paperback meant to be read on the subway. The glue used on a technical textbook that will be out of date in a few years will be different from the glue used on a book that might be passed down from generation to generation.

Mr. Tiger Goes Wild by Peter Brown illustrates Judine O’Shea’s audience-centric design principles – Plenty of visual interest for many rereads with simple font for early readers.

Know your local, professional community

Suzy Takacs chalked up some of her success at the Book Cellar to her close relationships with local players of the book industry. She described her warm relationships with other booksellers, and how she has called upon stores like Women & Children First to help her stock titles in advance of events. She even described visiting IPG’s warehouse for a last-minute pickup. She is able to quickly respond to inventory needs and meet consumer demand because she has positive relationships with other booksellers and with distributors. Stephen Sposato of the Chicago Public Library expressed a desire to work more closely with booksellers. He suggested sharing data about which titles have long hold lists, so that bookstores will know what readers are asking for and can make sure to adjust their inventory to align with demand.

Speakers:

  • Concepting/Acquisition: Todd Stocke, SVP & Editorial Director, Sourcebooks
  • Editorial Development: Annie Nybo, Editor, Albert Whitman
  • Design & Production: Judine O’Shea, Marketing, Publishing, and Grants at HPC
  • Manufacturing/Warehousing: Michael Shea, SVP LSC Communications
  • Distribution: Richard T. Williams, VP Development IPG
  • Retail: Suzy Takacs, owner Book Cellar
  • Libraries: Stephen Sposato, Manager of Collection Development & Readers Advisory, Chicago Public Library

 

For more cross-industry knowledge and events, follow BISG on their website, where you can see all upcoming events.

And, stay up to date with industry news by subscribing to the NetGalley Insights newsletter.

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