5 Ways to Optimize Your LinkedIn Profile

Tips to forge stronger connections on LinkedIn from the B2B Institute

On Tuesday, November 12, Women’s Media Group descended upon the LinkedIn offices for a brown bag lunch with Afiya Addison, Education Lead at the B2B Institute.

Addison works with both individuals and companies to help them get the most out of LinkedIn and shared some of her best practices with the members and guests of Women’s Media Group. And we’re happy to pass along a few of her tips!

Find the right photo

If you don’t currently have a photo associated with your LinkedIn, now is the time to change that! According to Addison, LinkedIn members with photos on their profile receive 9x more connection requests, 21x more profile views, and 36x more messages. And for everyone wondering exactly what kind of photo they should be using, it depends on your industry and your role. An investment banker will need to present a very different kind of professional image than a freelance children’s book illustrator. It also depends on your role. If your work is creative or visual in nature, let that shine through in your photo. And, finally, it depends on the kind of company that you work for or want to work for. Do you work for a fully remote tech company or a traditional corporation with over 100 years of storied history? Match the tone of your photo to the tone of the company you work for (or are hoping to work for).

If you’re not sure exactly what kind of photo is best for your industry or your position, you can always search for other people in your same industry or in your same role on LinkedIn to see how they are presenting themselves. 

Profile photos should show the human behind the resume. Use discretion, but don’t be afraid to be a bit playful. And, of course, make sure it actually looks like you!

Tell your story

LinkedIn allows you to fill in a brief “About” section in your profile. Second only to having a picture in your profile, Addison told the WMG audience that this section is the most important part of your profile. It is your opportunity to weave together your experience and interests into a coherent narrative; an elevator pitch for yourself. It’s where you can show off your individuality. If you’re actively searching for a new job or looking to change industries, the About section is the place to say so. And, especially important for the publishing industry, it’s where you prove your writing chops. Can you condense your whole work experience – plus indicate how you want to grow – into a handful of sentences?

Addison suggested a length of 1-2 short paragraphs and using the STAR format: Situation, Task, Action, Result. Be sure to hit what industries you’ve worked in (Situation), your responsibilities in those industries (Task), how you get your work accomplished (Action), and your successes (Result). She recommended including relevant metrics for your roles. For example, if you worked on the publicity team for 10+ bestsellers in the past 2 years, if you are a publishing industry veteran with over 15 years of experience, if you exceeded your growth goals for 5 consecutive quarters, etc. She did, however, note that while many industries value years of experience, ageism in the workplace is real and advised discretion when talking about how many years you’ve been in a field.  

Make it media rich

There are several opportunities within a LinkedIn profile to add media like photos, videos, articles, or your portfolio. After encouraging the audience to add in a profile photo, Addison also recommended adding in any other relevant links to make your profile more engaging and to give anyone looking at it a fuller picture of your work. This is most intuitive for professionals whose work is already visual; graphic designers, illustrators, etc. But, Addison reminded the audience that all kinds of professionals have materials that they can – and should! – add to their LinkedIn profile. For example, articles you’ve written, links to presentations you’ve given, big media coverage that you earned for a project, and more.

If you are sharing articles or writing articles on LinkedIn, include images or videos when applicable.

Give endorsements and recommendations to get them

LinkedIn connections can endorse one another for relevant skills, plus provide written recommendations that are available on their profile. Recommendations and endorsements are great ways to demonstrate that, not only do you think you’re a whiz at developing strategic partnerships, for example, but your peers and colleagues think so, too. The best way to encourage your contacts to endorse you or give you a recommendation is to first endorse or recommend them. Addison suggested first making your recommendation or endorsement for a contact, then reaching out to them to ask if they would be willing to do the same for you. She told the audience not to be shy about asking colleagues to cover specific topics or skills in a recommendation, especially if they are in a more senior position.

But, you’ll need to keep these skill endorsements fresh. Your skillset when you first got a LinkedIn account might have changed as your career has grown and changed. You’ll want these endorsements to reflect your current skills. Addison recommended going through your LinkedIn connections every six months or so to endorse them for the most relevant skills to their current positions and asking them to do the same for you.

Share your voice, build your audience

LinkedIn is a powerful platform for building your voice as a thought leader in your chosen field. The simplest way to start sharing your perspective on LinkedIn is to share articles, links, or quotes on your profile as status updates. But, whenever you do post content you find elsewhere, make sure that you’re making it clear to your followers exactly why you’re posting it. Frame any shared quote, or article, or tip with your own viewpoint and your own voice so that everything you share becomes a part of your own branding on the site. The other option for sharing your opinions and building an audience on LinkedIn is through their in-site publishing platform. You can publish an article on LinkedIn directly, which will then be promoted to your followers as an update, rather than just as an item in their newsfeed if they happen to be scrolling. These articles are opportunities for you to reflect more deeply on something you’re interested in. For example, Addison wrote an article called “Silent Reflection” about losing her voice. It was more personal than professional, but positioned her as someone who thinks deeply about communication, accessibility, and interpersonal skills needed to succeed at work.

Use your posts to start conversations – if someone comments, respond! This is how you demonstrate that you are engaged in a conversation and invested in moving discussions forward. Engaging actively in the comments on posts – yours or others – creates an opportunity for reciprocity between you and whoever you are in communication with.

Use hashtags to reach a broader audience. Hashtagging is still relatively new on the platform, so some of the more general hashtags (#marketing, #professionaldevelopment, etc.) are able to broaden your reach without getting entirely lost in the shuffle. Once you’ve started to share content on your profile, start to think about scheduling it so that your followers know when to expect regular updates from you. For example, every Tuesday afternoon. It’s best to stay away from posting on Fridays, but a surprising number of people are active on LinkedIn during the weekend, so feel free to post on Saturday or Sunday! The whole audience was surprised to learn that LinkedIn is not just for Monday-Friday, but Addison explained that because so many people are using LinkedIn to find a new job, they might not want to be on it while at their current job.

Bonus tips

  • Check in on your security preferences in case you want to be able to look at other members’ profiles without them being notified. Check this by going to your Account, then Privacy, then How Others See Your LinkedIn Activity.
  • Unless you are in a very public-facing role or give lots of workshops or talks where you are meeting new people and inviting them to connect with you, Addison recommends keeping your LinkedIn contacts just to people you’ve actually met or corresponded with.
  • Include your Volunteer experience. It’s a great way to show who you are holistically. Plus, you might find that you share non-career interests with a hiring manager or recruiter.  
  • Use the first person in your profile. Third person tends to read as awkward and too formal for the platform.

Learn more about Women’s Media Group here, and check out our recap of their Beyond the Book panel last spring.

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Mark your calendars: November 2019

Upcoming conferences, panels, webinars, and networking opportunities 

There is always a wide variety of programming available to help publishing professionals connect with one another, grow their skill-sets, and stay abreast of changing trends and emerging strategies. On NetGalley Insights, we share the events we’re most excited for on a monthly basis. 

This November, there are quite a few conferences, mostly focused on specific regions or niche areas of interest. Plus, NetGalley Insights Associate Editor Nina Berman will be making her way to speak at the IPNE Annual Conference. If you’ll be attending, be sure to say hello! And in the UK, Futurebook and Day of Code will have audiences thinking about 2020 and beyond. 

If you know of an upcoming event for December or after, email insights@netgalley.com so we can feature it.

US


IPNE 8th Annual IPNE Independent Publishers and Authors Conference

Conference – Strategy

Nov. 1 – 3, Marlboro, MA

“Our program includes experts and leaders from across the industry, sure to educate and inspire. This year’s program will focus on industry direction and trends, sales and marketing, and organic growth.”

ECPA: PubU

Conference – Strategy

Nov. 5 – 6, Nashville

“Training, Connecting, and Inspiring the Christian Publishing Professional”

The Charleston Library Conference

Conference – Library Acquisitions

Nov. 5 – 8, Charleston

“The Charleston Conference is an informal annual gathering of librarians, publishers, electronic resource managers, consultants, and vendors of library materials in Charleston, SC, in November, to discuss issues of importance to them all. It is designed to be a collegial gathering of individuals from different areas who discuss the same issues in a non-threatening, friendly, and highly informal environment. Presidents of companies discuss and debate with library directors, acquisitions librarians, reference librarians, serials librarians, collection development librarians, and many, many others. Begun in 1980, the Charleston Conference has grown from 20 participants in 1980 to thousands in 2018.”

Women’s Media Group: How to Sell Your Product, Your Brand, or Yourself on LinkedIn

Workshop – Social Media

Nov. 12, NYC

“WMG is pleased to have Afiya Addison the Education Lead, The B2B Institute @ LinkedIn, present all you ever wanted to know about LinkedIn, arguably the most import platform for your professional life. You’ll learn: How to optimize your personal profile, Best practices for brand pages, The art of engaging content, Effective advertising solutions, What LinkedIn analytics can teach you about your campaign.”

BIGNY: Program Night: Designers’ Roundtable

Panel Program – Design

Nov. 19, NYC

Moderated by Anne Twomey of Celadon Books and She Designs Books, a panel of New York Book Show award–winning designers will discuss what goes into a book’s design. Presenters include adam b. bohannon, NYU Press and adam b. bohannon design; Nicole Caputo, Catapult and Counterpoint Press and She Designs Books; Richard Ljoenes, Richard Ljoenes Design; Jen Wang, Clarkson Potter. The event will be held at Penguin Random House, located at 1745 Broadway, New York, NY 10019. Program begins at 6:30 P.M.; a professional networking event will precede at 5:15 P.M.

Penguin Random House: Book Fair For Adults

Book Fair

Nov. 23, NYC

“Back in the days of recess, snap bracelets, and Dunkaroos, life was simpler, wasn’t it? When your biggest fear was getting detention, and your best days were when you had the luxury to spend an hour picking out which book(s) to read next? We miss that, too—so we decided to bring it back for an afternoon.

Join us on Saturday, November 23rd for Penguin Random House’s first-ever Book Fair. All afternoon, we’ll have 60-minute sessions where you can browse the latest and greatest books and merchandise, participate in throwback activities, and get schooled by our beloved authors.”

UK


BookMachine: Can Design Thinking Transform Your Publishing Strategy 

Panel Program – Strategy

Nov. 13, London 

“Designers as creative thinkers are powerful problem solvers. But traditionally, colleagues in finance, editorial, sales or marketing are promoted to the top publishing jobs. What is lost without the transformative effect design thinking can add to strategy and leadership? How can design thinking enhance management decisions? What can publishing learn from our own and other sectors’ creative leaders?

Join our panel for an intriguing discussion on how design thinking can transform a business. Hear from an organisational behaviour expert on the theory, as well as a Creative-turned-board-member on the practice. And get inspired by the insights from a Creative Director who will show how design thinking really does make a huge difference.”

Futurebook: Day of Code, 2019

Workshop – Technology

Nov. 22, London

“As one of 40 bookselling and publishing delegates from across the book trade, supported by ~15 coaches, you will build a real website on your laptop using free technology showcasing your own selection of book data provided by Nielsen. You will publish your website to the web and can continue to develop it after the workshop. The results will be showcased the following Monday at FutureBook 19, to inspire and motivate your peers. This exclusive course, created especially for FutureBook 19 by publishers who code, is included in the price of your FutureBook 2019 ticket. But you must apply separately after buying your FutureBook ticket: space is strictly limited to 40 delegates. “

The Bookseller: Futurebook

Conference – Technology

Nov. 25, London

“For 10 years FutureBook, The Bookseller’s annual publishing conference, has tracked, interrogated, and challenged the way the international book business has embraced (and rebuffed) the digital content revolution. Today the event remains the stand-out gathering for smart thinkers, creatives and innovators across books, with FutureBook Live 2019 offering the most ambitious and far-reaching programme so far, with executives from Pearson, Hachette, Waterstones, Bonnier, Springer Nature, Faber, Booker, the BBC, Penguin Random House, Blackwell, and Lonely Planet, confirmed as speakers.

The conference will once again examine the burgeoning audiobook and podcast markets, the academic and educational sectors, and will also tackle the big themes dominating the book business right now, including the globalisation of platforms and audience, the threats to freedom to publish, the cultural importance of books and renewal of physical bookselling, the rise and fall (and rise) of female leaders, and the challenges (or opportunities) posed to reading by other entertainment sectors.

The prestigious FutureBook Awards will return, including BookTech Company of the Year, Podcast of the Year, and the FutureBook Person of the Year, who will once again deliver the closing keynote.”

BookMachine: Facebook Ads Training for Publishers

Workshop – Marketing

Nov. 26, London

“BookMachine Works is running a training session for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns. Understanding Facebook Ad Options, Building Facebook Advertising Content, Measuring your Facebook Ads Success.”

Global


6th Annual Sharjah International Book Fair

Book Fair

Oct. 30 – Nov. 9, Sharjah, UAE

“Featuring more than 400 literary events and a stellar line-up of authors, this annual book fair is one of the world’s largest. Returning for the 37th year, the Sharjah International Book Fair features 11 days of writing workshops, poetry readings, book signings, cookery demonstrations and children’s activities. The prestigious fair attracts more than two million book lovers and 1,420 publishing houses to the Expo Centre, with great discounts on books available in 210 languages. Entry is free and the fair is open daily from 10am-10pm (from 4pm on Fridays).” -via Visit Sharjah

6th Sharjah International Library Conference

Conference – Librarians

Nov. 5 -7, Sharjah, UAE

“The American Library Association (ALA) provides leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all. The Sharjah International Book Fair (SIBF) is one of the largest book fairs in the world, the most prestigious in the Arab world and home to the most exciting literary event in the region. ‘For the love of the written word’ is its inspiration, passion and reason for being.”

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Mark your calendars: July 2019

Upcoming conferences, panels, webinars, and networking opportunities

There is always a wide variety of programming available to help publishing professionals connect with one another, grow their skill-sets, and stay abreast of changing trends and emerging strategies. On NetGalley Insights, we share the events we’re most excited for on a monthly basis.

Even though summer hours are in effect for many in the publishing world,  there are still opportunities to connect with your peers and learn new skills in July!

If you know of an upcoming event for August or after, email insights@netgalley.com so we can feature it.

US


Thrillerfest

Conference – Networking

July 9, NYC

Annual conference for International Thriller Writers.

Romance Writers of America

Conference – Networking

July 24-27, NYC

“Join Romance Writers of America for RWA2019 at the New York Marriott Marquis in New York City, July 24–27, 2019. At the conference, career-focused romance writers can anticipate education and information, networking with fellow writers, interaction with editors, agents, publishers, vendors, retailers, and other romance publishing industry professionals.”

UK


Book Machine: Campaigns That Don’t Cost the Earth: Compelling marketing and publicity on a shoestring budget

Panel program – Marketing

July 3, London

“The majority of marketing and publicity departments work on very modest budgets. And while there are plenty of inspiring marketing and publicity campaigns that deliver great results, how many of them can you realistically expect to deliver? Even the ones that purport to be “low cost” are often not.

Our panel of experienced publicists and marketers will talk through three case studies of genuinely small or non-existent budgets. Each practical example will show how you can harness the latest techniques to boost the profile and sales of the books you publish, but without costing a fortune.”

Book Machine: Understanding Facebook: Ads Training for Publishers

Workshop – Marketing

July 9-10, London

“BookMachine Works is running two training sessions for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns. If you are familiar with Facebook, but lack confidence or understanding when it comes to running paid-for ads, then this is the course for you.”

Byte the Book: Breakfast Byte The Book Agent Tables – Speed Pitching to Agents

Speed pitching – Networking

July 10, London

“Eighteen authors, six agents plus a light breakfast at the Groucho Club, with each author submitting their work first and getting the opportunity to take two of the thirty-six slots on the day to meet privately with two agents each who have read their work.”

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Mark your calendars: June 2019

Upcoming conferences, panels, webinars, and networking opportunities

There is always a wide variety of programming available to help publishing professionals connect with one another, grow their skill-sets, and stay abreast of changing trends and emerging strategies. On NetGalley Insights, we’ll be sharing the events we’re most excited for on a monthly basis.

Here’s what we’re looking forward to in June!

If you know of an upcoming event for July or after, email insights@netgalley.com so we can feature it.

US


BookCon

Conference – Audience building

June 1-2, NYC

“BookCon is the event where storytelling and pop culture collide. Experience the origin of the story in all its forms by interacting with the authors, publishers, celebrities and creators of content that influence everything we read, hear and see. BookCon is an immersive experience that features interactive, forward thinking content including Q&As with the hottest talent, autographing sessions, storytelling podcasts, special screenings, literary quiz shows and so much more.”

BISG: Market Opportunities: On-Demand Publishing

Panel – Production

June 6, NYC

“The marketplace for short-run and on-demand printing solutions has expanded significantly in the past several years. This program will address where the industry is, how it may evolve, and what you can do now to take advantage of this important manufacturing option.”

The Ins and Outs of a Book Tour

Webinar – Marketing & Publicity

June 5

Getting your authors on the road is an important component to publicity. Learn the many pieces you need to consider for a successful book tour, from identifying the best venues—including virtual venues—to booking local media, route planning, using digital tools, and more. Discover the steps you need to take in planning, marketing, and executing rewarding book tours that promote your authors. After hearing from an expert in two guest speaker sessions, attendees will join the workshop to complete one project: developing a sample itinerary to get your book tour off the ground and on the road. The workshop facilitator will provide personalized, written feedback on your plan.. Outcome: A ready-to-execute author tour plan.

IBPA: PubU Online: Using Free Online Data To Get Your Audience To Your Book

Webinar – Audience building

June 12

“Every consumer leaves behind little bits of data in the wake of their online journey—on your website, on social media platforms, and on other online communities. This webinar will show you a few of the ways you can identify the most useful data morsels and how you can use them to point customers towards the book products you have—that they want.”

Publishers Weekly: Book Lovers on the Internet: Connecting with Readers in Digital Ways

Panel – Audience building

June 12, NYC

“Hear how The New York Times, Books are Magic, Bustle, Epic Reads, and Electric Literature are creating a whole new narrative surrounding book coverage and literary communities online. What is the role of book clubs (digital and IRL), virtual author tours, innovative online events, and newsletters in enriching the discussion about great reads? What’s the best way to harness the power of social media (especially Instagram) to connect with wider audiences and find new voices? How can a bookstore build engagement both off- and online?”

BIGNY: 38th Annual Barge Bash

Party – Networking

June 12, NYC

“Join us for this classic industry celebration!”

NetGalley: NetGalley Advanced New Features Tour

Webinar – Data and Strategy

June 13

“NetGalley Advanced is our premier service to help publishers track and analyze NetGalley trends across divisions, and make strategic decisions earlier. NetGalley Advanced offers even more tools and insights at every level of your organization.

Learn more about company-level insights, Top Performers list, charts that correlate activity with promotions, custom reports, automated data delivery, campaign and availability scheduling, and more!”

Publishers Weekly: Using Data To Improve Your Digital Marketing

Webinar – Data

June 13

“How do you quantify a successful marketing campaign? In this course, you’ll learn how to collect data from a campaign and interpret it to make your next smart decision. Discover how to track each component of your digital campaign, and dive into a deep analysis of the performance of your efforts. After hearing from an expert in two guest speaker sessions, attendees will join the workshop to complete one project: developing a marketing report with a detailed summary and analysis. The workshop facilitator will provide personalized, written feedback on your report. Outcome: A developed marketing report.”

Firebrand Technologies: Overview of Eloquence on Alert

Webinar – Data

June 18

“Eloquence on Alert monitors critical factors such as fluctuating sale prices, missing product pages, third party seller activity and other key indicators of your title’s health. EoA’s deep data gives you the power to confidently and proactively ensure your catalog’s ongoing success.

– Set an alert to warn you when a third party seller takes over the buy box.

– Watch for spikes in your sales rank so your marketing team can ride the wave.

– Respond quickly to products with low customer ratings.

– Determine if recent List Price changes have been posted on key sites

Eloquence on Alert puts all of this information, and more, at your fingertips, with daily data collections, robust monitoring, custom alerts, and detailed searching capabilities.”                       

BISG: Update on EPUB Initiatives at the W3C

Webinar – Standards

June 18

“The W3C will explain its most recent initiatives with EPUB development, improvement, and implementation to all those who attend, with an interactive Q&A session at the end.”

ALA: Annual Conference & Exhibition

Conference – Networking

June 20-25, Washington D.C.

“What You Can Expect: 100s of top authors and unforgettable speakers 900+ expert exhibitors, new products, services, and titles Libraries Transform® and a focus on the future Learning that keeps on going. Fun stuff that sparks innovation. News You Can Use—updates, policy priorities, strategies for engaging decision-makers and influencers Quality and scope of programs, topics, and formats”

ABA: ABC Children’s Institute

Conference – Networking

June 26-28, Pittsburgh

“Children’s booksellers, authors, illustrators, and publishers from across the country will gather for three days of children’s bookselling education and activities.”

UK


Byte the Book: What Does the Future of Culture and Storytelling Look Like?

Panel – Strategy

June 17, London

“Join us and a panel of experts as we explore how culture and storytelling are likely to change in the future. Before and after the talk they’ll be the opportunity to network with authors, agents, publishers and suppliers to the publishing industry.”

The Bookseller: Marketing and Publicity Conference

Conference – Marketing

June 27, London

“The theme for 2019 is ‘Changing Gears’ – whether that means gearing up a notch, to fight for a cause or champion a beloved title, or down a notch, to make space for creative thinking and keep ourselves sane.”

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Mark your calendars: May 2019

Upcoming conferences, panels, webinars, and networking opportunities

There is always a wide variety of programming available to help publishing professionals connect with one another, grow their skill-sets, and stay abreast of changing trends and emerging strategies. On NetGalley Insights, we’ll be sharing the events we’re most excited for on a monthly basis.

Here’s what we’re looking forward to in May!

If you know of an upcoming event for June or after, email insights@netgalley.com so we can feature it.

US


BIGNY: Road Warriors: The Life & Times of Field Sales Reps

Panel – Sales

May 9, NYC

“They put books on the shelves of our favorite places to buy books. Come hear their stories!”

Kickstarter: The Next Page: Creating the Future of Publishing

Digital Conference – Strategy

May 11

“The past 20 years have ushered in considerable changes in the world of publishing. Today, publishers and writers face urgent questions about how to create connections with readers and how to authentically represent the full range of human experience.

Kickstarter and Fireside invite the many stakeholders in the world of publishing to contemplate these big questions and begin to consider what the next decade of publishing will look like. This pioneering digital conference will be streamed live for free so anyone with an internet connection can watch and join the conversation about how to create a more inclusive and vibrant publishing landscape.

Panel topics will include:

  • Connecting the Future: Technology and Publishing
  • Radically Inclusive Publishing
  • Cultivating Community in Publishing
  • Paying the Way: Economic Sustainability in Publishing”

IBPA: Ask an IBPA Board Member series: Joshua Tallent

Webinar – Data

May 14

“Available to IBPA members only : The series features a different IBPA Board member each month, ensuring that IBPA members receive a unique point of view each time they join.”

Women’s Media Group: FUNdraiser: Women Authors of Comedy Night

Fundraiser – Networking

May 15, NYC

“Humor + Cocktails (or Mocktails) + Friends = Fun! We all need a good laugh right about now, so come out and have lots of them as 8 amazing authors/comedians take the stage for a rare WMG evening event in support of our fellowship/scholarship program. The night starts with a networking cocktail hour that includes 2 drinks and delicious passed hors d’oeuvres. Then we’ll sit back in a room to ourselves and enjoy tons of fresh comedy from [a] super lit line-up…”

IBPA: Greening Your Publishing Program

Webinar – Production

May 15

“Can you afford to be green? Patagonia publisher shares what she’s learned about sustainability in book publishing.”

BISG: Project Update: Open-Access eBook Analytics Research

Webinar – Standards (scholarly publishing)

May 21

“For the past year, BISG has worked with the University of Michigan, the University of North Texas, and Knowledge Unlatched to explore ways to improve what we know about the specification and use of open-access monographs. The project was sponsored by the Mellon Foundation and included a summit held in December 2018. This webinar provides an update on the project and an introduction to a white paper published by BISG.”

ECPA Webinar: Metadata Revolution: How Eloquence on Demand Helps Christian Publishers

Webinar – Strategy

May 22

“Your metadata is the message you send to consumers. With radical changes happening in the Christian retail marketplace, your metadata is becoming even more important than before. Join Joshua Tallent, the metadata master at Firebrand Technologies, as he talks about the metadata revolution, and how the Eloquence on Demand system can help you solve modern publishing problems.”

Society for Scholarly Publishing: 41st Annual Meeting

Conference – Strategy

May 29-31, San Diego

“Shaping the Status Quo: Global Perspectives in Scholarly Publishing. The Society for Scholarly Publishing heads back to the west coast for its 41st Annual Meeting. Looking out into the vast Pacific in San Diego will be a good opportunity to reflect on the (literal) wide world of publishing. Scholarly publishing is flourishing in new and exciting ways across the world, including Asia, India, and the Global South. As we move together into new eras of sharing research, it is important to make efforts to shrink the distance among stakeholders in publishing, enabling coordinated discussion and problem solving.”

Audio Publishers Association: APA Conference

Conference – Audio

May 29, NYC

Day conference with business track and production track.

BookExpo

Conference – Strategy and Networking

May 29-31, NYC

“Publishing industry’s leading trade event, where Booksellers, Librarians, Publishers and Tastemakers gather to discover the latest titles, authors, distribution channels, technology and trends. At BookExpo you can get an edge in your business by attending cutting edge education sessions, and making new connections to help you grow your business.”

UK


BookMachine: Understanding InDesign: Marketing & Creatives

Workshop – Professional Development

May 21, London

“Transform your career with this one-day hands-on practical course which will guide you through designing, creating and editing flyers, leaflets, posters and other sales and marketing materials in Adobe InDesign. There is no prior experience of InDesign assumed. The professional techniques taught during the day also serve as an ideal introduction to confidently working with book files.”

BookMachine: Talking Tech Literacy

Panel – Technology

May 22, London

“Publishing has a problem with tech. Everyone is talking about it and many want to learn to code, but if you don’t know what you don’t know, you can’t do it, right? Well, we’re here to help. A panel of tech champions will explain exactly what different terms are and how you can get started with them. They’ll boost your tech literacy by explaining:

  1. Cascading Style Sheets (CSS) – what they are and how they can make ebooks more beautiful.
  2. Ruby – not just a sparkling jewel but also the perfect first step into coding.
  3. Apps – where to start and what not to worry about.

Want to be a tech-savvy publisher? Then this is the event for you.”

BookMachine: Understanding eBooks

Workshop – Technology and Production

May 28, London

“Do you want to be an ebook expert? Do you want to thoroughly understand the market? Plus have the practical skills to code your own books? Join industry expert Ken Jones for this two-part one-day course.”

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