As we begin a new year, it’s always fun to look back on all the great things that happened in the last year. The needs of our clients have always led the evolution of the NetGalley service, and I’m proud that our conversations with various types of publishers continue to drive our development.
Through these conversations, it has become apparent that publishers of all sizes are relying on data to assess how their strategies are working, and if they’re reaching their goals for engagement. More and more of you are employing data scientists, or are analyzing data yourself. Numbers from all across the industry come together to reveal the story about a book’s success. You’re tracking and analyzing results that range from engagement with your social media platforms and click-throughs for your digital advertising, to sales numbers and rankings.
One of the purposes of NetGalley has always been to give you more insight into the success of your pre-publications efforts. Many reports in NetGalley (including Feedback, Opinions, Snapshot, and Detailed Activity) already offer a deep dive into the specific activity your titles are seeing on the site.
During the Firebrand Community Conference this year our CEO and Chief Igniter, Fran Toolan, mentioned the DIKW hierarchy–a model that emphasizes the relationships between data, information, knowledge, and wisdom. The idea is that each level of the pyramid is reached through analysis that adds context to the level below. So data will lead to information, which will lead to knowledge, which will lead to wisdom. Once you reach wisdom, all of that learned experience can guide your actions.
In 2019 we’re excited to bring you even more tools to drive targeted activity on NetGalley, and to display valuable data and information to help you reach those levels of wisdom that can inform your strategies. When you analyze the activity happening in your NetGalley account, it can help you identify early trends so you can anticipate them as your books go on sale, or give you evidence that support a change in strategy.
We are committed to continuing to build tools that will reduce manual effort and time for your staff, and give you more space to gain knowledge about your strategies and the activity they’re generating. It’s our New Year’s Resolution to continue to help you attain wisdom about your strategies, and strive for it ourselves, too.
To learn more, join our webinar on Wednesday, Jan. 30 all about NetGalley Advanced–our new, premier level of service.
Happy New Year!
VP, Business Growth and Engagement