Voice technology is a rapidly growing field, and it has been changing publishing for some time now. According to Voicebot’s 2018 Voice Assistant Consumer Adoption Report, a combined 135.8 million U.S. adults use voice assistants every month – both on their smartphones and smart speakers, with 66.4 million of those incorporating a smart speaker like the Amazon Echo or Google Home in their house.
Most publishers are already aware of some ways that voice technology can be a new way to connect with readers. For instance, Alexa, Amazon’s voice assistant, can play you an Audible audiobook or read you a Kindle book. Beyond simply playing audiobooks, some publishers are going even further, and using Alexa Skills to enhance the reach of their content. For example, Penguin Random House told NetGalley Insights about their Alexa Skill, Good Vibes, which lets a user ask Alexa to read them inspiring quotes from the PRH catalog. Capstone has bundled interactive stories by adding 50 different You Choose books, previously published as print books, to Amazon, where Alexa can then serve the new interactive content in an audio format. These are placed into 12 themed bundles, helping young readers listen to and engage with stories like “Justice League Adventures” and “Scooby Doo Mysteries.”
Are you keeping up with the trends in voice technology? Publishers should stay up to date in order to remain competitive in a shifting industry. But it can be hard to know where to look. We’ve rounded up some of the most important resources for keeping track of changes in voice technology and its implications for the publishing industry.
If you’re looking for inspiration, Voicebot.ai is the go-to place for research on voice technology and news from the people on the cutting edge. Their research section includes reports on everything from Voice Assistant SEO to In-Car Voice Assistant Adoption. The tone is very pro-voice technology and pro-startup culture. Its audience appears to be voice industry professionals who want to give their voice tech a fighting chance in a changing and growing industry. They have a weekly newsletter that you can subscribe to for roundups of their latest news and data.
Editor and publisher of Voicebot.ai Bret Kinsella also hosts the Voice Tech podcast where he interviews leaders in the field of voice technology. Guests are usually founders and CEOs of voice tech-based startups. To get started, check out episode 105, where panelists discuss their favorite moments from Voice Tech’s first 100 episodes. It’s a great introduction to the kinds of guests that appear on Voice Tech and what sort of perspectives you can expect to hear.
To learn more about trends and predictions in podcasting and on-demand audio, check out Hot Pod. Hot Pod is a weekly newsletter run by Nick Quah that details this news in the audio and voice-tech world.If you attended this year’s APA Conference, you likely heard Quah give the breakfast keynote. Subscribe to this newsletter to keep up with how major audio players like Spotify are developing their audio strategy, Apple’s entrance into unique audio content, plus Quah’s predictions about the future relationship between podcasts and audiobooks. Hot Pod combines both news and analysis, making it a useful resource for keeping up with new audio companies, acquisitions, partnerships, and more.
For digital media consumer behavior, you can’t beat Edison Research, a marketing research firm that works with clients like NPR, Sirius XM, and others. Their Infinite Dial survey has been tracking consumer behavior since 1988. Here are the 2019 Infinite Dial survey results. While Edison Research isn’t as news-based as other resources, it’s an industry standard for data and statistics and to chart change over time. Check out their Smart Audio report in partnership with NPR or subscribe to their Podcast Consumer Quarterly Tracking Report to start.
What’s New in Publishing, like many other media trade publications, covers news, advice, and trends across the industry. While not specifically book-publishing focused, they cover digital innovations and technology that affects publishers of all kinds. To start, check out their guide to different voice interfacesand a warning about ignoring voice technology.
For a broader look at consumer concerns and interests, TechCrunch offers a wide range of information. While TechCrunch is a general interest website that covers the tech industry more broadly, rather than a specific voice or audio focus, it is still an important source of voice and audio news. Because it reaches a general population rather than a specific industry audience, you can use it to keep up with consumer concerns, rather than just those from the publishing industry or the voice tech industry. For example, concerns about privacy and security in voice assistants,news about voice tech and children’s entertainment, and the latest updates from audio heavyweight Spotify.We recommend either signing up for their newsletters or following them on Twitter.
For general news about privacy, updates in voice assistant technology, and voice assistant integrations into other technologies, check out The Verge. Owned by Vox Media, The Verge began with the belief that “technology [has] migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers.” Like TechCrunch, the Verge is designed for a popular audience rather than one of industry insiders. You can sign up to receive one of their newsletters or follow them on Twitter.
As NetGalley explores its own future with audio, we’ll be covering the most important changes in audio and voice technology here on NetGalley Insights. And, if you are also interested in the future of publishing and technology, find us at Digital Book World. Reach us at firstname.lastname@example.org to set up a time to talk.