The information below was published in June 2025. For the updated demographics about Booktrovert users, visit our newer article (Oct 2025): Who’s the Audience on Booktrovert.com
For more info, or to get started with Booktrovert, reach out here.
We have been absolutely thrilled by the reception of Booktrovert from publishers and authors who are excited to be pre-scheduling campaigns! Today, we’re answering a question that many have asked – Who is the Booktrovert community, and how is it different from NetGalley?
Wait, first tell me… what is Booktrovert?
If you haven’t already heard about Booktrovert, please take a peek at our first announcement here or view the short Booktrovert 101 webinar we hosted in late April. Put simply: Booktrovert is a standalone consumer marketing platform powered by NetGalley, where any reader can celebrate their love of books by participating in fun bookish activities, digital book giveaways and special promotions created by publishers or authors. Booktrovert is exclusively for NetGalley clients to reach U.S. readers.
Ok, so who are these readers?
“Booktrovert” isn’t just a cute name. When we were deciding how to brand our new platform, we had a lot of conversations about why people love to read… Why do they pick up a book in the first place? There are so many reasons someone might reach for a book – to find escape or comfort, to learn something new, to understand other perspectives, etc. We talked about the fact that people who read aren’t just introverts who, by definition, ‘turn inward’, and they aren’t just extroverts who ‘turn outward’. A Booktrovert is anyone who turns bookward… for any reason! The name encompasses someone who reads one book a year as easily as it takes into account someone who reads 100 books a year.
The Booktrovert community includes anyone who might turn to a book. Imagine it like the venn diagram below. The green NetGalley community in the center includes book advocates and industry professionals like librarians, booksellers, educators, journalists, media professionals, and reviewers who discover and recommend new books to their audiences. (Between January – March 2025, the NetGalley.com community submitted over 430,000 reviews and feedback for books and audiobooks. Read the 2025 NetGalley Community Update here.)
NetGalley Promotion or Booktrovert Campaign?
Learn more about when and why you might promote either . . . or both!
The NetGalley community’s influence extends out into the world through their reviews and their work in bookish spaces to promote your books to the middle circle – that pink community of avid readers. And now, with Booktrovert, you can extend your reach even further into the purple circle, utilizing our tools to reach any consumer!
We’re cultivating a community you can activate to fill your sales funnel… in parallel, or in conjunction with, the NetGalley community. By creating Booktrovert.com as a standalone website, we are thrilled to offer publishers and authors a streamlined consumer marketing opportunity for the widest audiences, while still leveraging and retaining the professional community that exists at NetGalley.
How are you bringing readers to Booktrovert? What’s the community-acquisition plan?
Read more: Who is a Booktrovert? Learn about the Booktrovert community, and how it differs from NetGalleyWe are so honored that over 630,000 readers already know and trust NetGalley.com—and we know they’re always looking for their next great read, from wherever it may come! These active and engaged NetGalley members form the backbone of our community acquisition plan. We’ve already started to leverage their excitement and their reach into that circle of avid readers with Booktrovert teasers, merch, and waitlist sign-ups, and will continue encouraging them to share the news with others. As of May 12, over 22,000 people are already subscribed to be alerted the moment Booktrovert.com launches!
When readers gain access to Booktrovert on June 23, they will immediately start to engage with the book campaigns that publishers and authors have already scheduled, as well as create beautiful and shareable digital bookshelves that will drive organic growth. As Booktrovert readers showcase their digital bookshelves, play Bookish Bingo, and start to build their library with custom book stacks, their social media followers will naturally find their way to the site to join in! Booktrovert is designed to be sticky and fun, ensuring that readers come back again and again to see what’s new and interact with publishers’ campaigns and other activities. Plus, readers can also track their overall reading even outside of the books they access on Booktrovert, encouraging readers to rely on Booktrovert’s curation tools to organize their book stacks (offering an alternative to some other well-known platforms, if they happen to be looking to make a switch!).
Our acquisition strategy also includes a branded presence at industry events, B2C advertising and social media campaigns, and PR packages to book influencers and celebs. We anticipate that the Booktrovert community and mailing list will grow exponentially once it’s launched.
Why are you launching this? What’s the value in discounting my books or offering giveaways?
The primary goal of consumer marketing is to increase discoverability for your book, within and outside of the known target audience. This may include a number of different tactics, like:
- Advertising (increase visibility)
- Incentives (discounts, bundles, special packaging, etc.)
- Engagement campaigns (to encourage a flurry of activity that others want to join, like giveaways, limited-time offers, author interactions, etc.)
These efforts work together to put your book in front of the widest potential audience, with the ultimate goal of sales conversion. Consumer marketing tactics can and should effectively fill your sales funnel. Read more in our article: Freebies, FOMO and Sales Funnels: The Secret Recipe for Selling More Books
When does it launch? How do I get started?
Booktrovert is powered by NetGalley, which means that publishers or authors can start pre-scheduling campaigns NOW using the simple campaign builder within their NetGalley client account.
Campaigns will start running on Booktrovert.com on June 23, 2025 – that’s the public launch, when readers will start to participate! You can also join the waitlist on Booktrovert.com to receive all of our pre-launch communications and be notified as soon as the website is live! Reach out to us at booktrovert@netgalley.com with questions—we’re here to help.
Check out our next article: “From Trade Audiences to Consumer Marketing: Why NetGalley is Uniquely Positioned to Launch Booktrovert”
