Campaign Snapshot
Campaign Title: Have a Killer Summer with bestselling author Karin Slaughter
Featured Giveaway: We Are All Guilty Here (North Fall #1)
Backlist Boost: Landing page included 4 backlist titles with links to buy
Bonus Visibility: Promoted to 265K+ Facebook followers
Overview
Giveaway + Retail: New book from one of the world’s most popular and acclaimed storytellers, plus a boost for their backlist!
When you have an author with a loyal following and a buzzy new release, timing and strategy are everything. For bestselling thriller author Karin Slaughter, a limited-quantity Booktrovert campaign helped drive rapid reader engagement and direct traffic to her backlist, while a single Facebook post helped get it in front of an eager built-in audience ready to claim their early copy.
This campaign is a strong example of how Booktrovert can be used to amplify visibility for even the most well-known names in publishing. While it may be easy to assume big-name authors don’t “need” extra exposure, strategic consumer engagement can still deliver clear value, whether it’s building buzz for a new series, reigniting interest in a backlist, or giving loyal fans something exciting to talk about. In this case, a high-impact giveaway not only delighted Karin Slaughter’s audience but also helped turn casual browsers into active readers.
To create urgency and excitement, the team offered 250, first-come first-served eBooks of We Are All Guilty Here, the first book in Slaughter’s new North Fall series. The response? All 250 copies were claimed within minutes, kicking off a wave of buzz, engagement, and click-throughs to her additional titles.
Why It Worked
With 265K followers and a compelling offer, Karin Slaughter’s social media post reached readers already eager to engage. The Teaser Countdown ensured her audience would be ready to act the moment the campaign went live, all without additional paid ads or external media support beyond the Booktrovert campaign itself.
By capping the giveaway at 250 copies, the campaign created a strong sense of FOMO, prompting fast action and word-of-mouth sharing.
While We Are All Guilty Here was the featured giveaway, readers were also encouraged to explore more of Slaughter’s backlist through Buy Now links on that same campaign landing page, turning the giveaway into a full author showcase.
Featuring additional books alongside the giveaway ensured that even readers who missed the giveaway still had an opportunity to purchase titles immediately.
The Results
Curious how your results stack up? Check out some benchmarks here: Understanding Your Booktrovert ROI
Takeaway for Publishers
Social-first Booktrovert campaigns can be a powerful tool to drive attention and activate fanbases. Whether you’re launching a debut or supporting an established brand, pairing a limited-quantity or time-sensitive giveaway with social promotion gives readers a reason to click now. Add in a few Buy Now CTAs, and you’re not just giving away one book—you’re driving interest across an entire catalog.
