When publishers are planning their marketing strategy, a common question that we hear is: Should we invest in a NetGalley promotion or a Booktrovert campaign? The short answer is: both, but for different goals. By combining the strengths of each platform, Harper360 created a powerful promotional moment for The Violin Maker’s Secret that reached both industry professionals and general consumers.
Not Familiar With the Difference? Here’s a Quick Rundown
- NetGalley Promotions reach book trade professionals: librarians, booksellers, reviewers, media, and educators who help build early buzz, reviews, and word-of-mouth.
- Booktrovert Campaigns reach consumers: readers who are discovering books and deciding what to buy, with flexible calls to action like pre-orders, buy links, sweepstakes and giveaways.
Used together, NetGalley builds influence and advocacy, while Booktrovert captures interest and excitement.
How the Two Platforms Worked Together
On January 27, 2026, Harper360 arranged aNetGalley eBlast to be sent to nearly 21,400 U.S.-based NetGalley members, spotlighting The Violin Maker’s Secret ahead of its February 24 on-sale date.
In addition to giving NetGalley members the option to request the book, the publisher also drove readers to the Booktrovert landing page from the eBlast’s “Available for Pre-Order” CTA. There, readers could:
- Learn more about The Violin Maker’s Secret
- Explore additional Evie Woods titles
- Choose their preferred retailer via pre-order and buy-now links
- Share the Booktrovert campaign with their own audiences/general readers
By positioning Booktrovert as the landing page for retail sales, the eBlast extended beyond NetGalley awareness and requests — giving readers a destination that supported multiple actions, all in one place.
But That’s Not All: Booktrovert as a Standalone Discovery Channel
Booktrovert works seamlessly for any special promotions you’re doing for your book (or books) without needing any in-house help to design or create a landing page. Plus, it also functions independently as a discovery destination for readers actively looking for their next great read.
For this campaign run by Harper360, Evie Wood’s books reached almost 15,000 additional readers who clicked in from the daily Booktrovert Digest Newsletter, and resulted in over 2,600 unique campaign clicks from readers looking to learn more.
A Booktrovert campaign on its own drives visibility and engagement. When added to a corresponding NetGalley promotion, you expand the book’s reach beyond industry audiences and into consumer-first spaces.
When used on its own, Booktrovert supports:
- Consumer discovery beyond publisher-owned channels
- Flexible CTAs that meet readers at different points in their buying journey
- Ongoing visibility throughout the campaign window
When used alongside NetGalley, it becomes a powerful bridge — transforming professional interest into consumer excitement and action.
