June is Audiobook Month, and this year we’ll be turning up the volume to celebrate the power of storytelling on the go. From busy commuters to multitasking parents and avid readers who love a good narrator, audiobooks continue to redefine how we consume books.
Here at NetGalley, the numbers continue to tell an exciting story of their own!
📈 Audiobook Engagement at a Glance
Recent site data from NetGalley.com highlights the surge in audiobook interest. Over the past year (from 1 April 2024 – 31 March 2025), we’ve seen:
- 21% growth in Member Interest: 257,000 NetGalley members have expressed interest in the audio format as of April 2025.
- 61% growth in Audio Availability: Publishers added close to 3,000 audiobooks to NetGalley for members to access and send feedback.
- 57% Feedback Rate: Approved members submitted approximately 13,000 reviews and feedback for audiobooks on average each month.
These figures reflect not just a growing audience but a deeply engaged one, eager to explore and discuss new audio content. Make sure to review these recommended strategies for promoting audiobooks on NetGalley!
💡 What We Learned at APAC 2025: “Marketing Like You Mean It”
During this year’s Audio Publishers Association Conference, the session “Marketing Like You Mean It” (led by Darcy Piedmonte, NetGalley’s Director of Customer Acquisition & Success) emphasized the power of intentional audiobook promotion. Here are a few key insights that align with what we’re seeing at NetGalley:
Read more: Audiobook Month 2025: Celebrating Growth, Innovation, and Engagement- Audiobooks enhance overall book sales — not detract from them. A strong audio presence benefits the entire publishing ecosystem. Plus, here’s more about how consumer marketing drives sales.
- Young audiences are listening. Gen Z is discovering nonfiction wellness titles and genre fiction via audio.
- Fandom is fueling discoverability. Listeners are engaging with audiobooks as immersive entertainment, not just as “books read aloud.”
- Innovative Collaborations: Creative marketing strategies are reaching new audiences, such as the Red Dead Redemption gaming community, with projects like Red Dead’s History: A Video Game, an Obsession, and America’s Violent Past narrated by Roger Clark, connecting books to their interests. Learn more about empathetic marketing here!
- Metadata matters. Keeping audiobook listings optimized helps titles get found — and played.
These insights underscore the importance of strategic marketing and audience understanding in the continued growth of audiobooks.
🛍️ Promotional Opportunities for Publishers
Looking to make the most of Audiobook Month? NetGalley has powerful tools to help your titles stand out:
📩 Audiobook Newsletter – Coming Up June 5!
Feature your book in our dedicated Audiobook Newsletter reaching approximately 146,000 opted-in US members who expressed interest in audiobooks. Space is limited, so secure your spot now to tap into a powerful community of audiobook listeners to drive NetGalley activity and sales!
🌟 Participate in Any Promotion
Did you know that audiobooks aren’t limited to audiobook-only promotions? You can submit your audiobooks to any NetGalley promotion, including category- or member type-based newsletters, on-site features, banner ads, and more!
Booktrovert: A New Way to Advertise
Booktrovert launches on June 23! Create a Pre-Order or Buy Now campaign for your audiobooks to take advantage of launch excitement during audiobook month! Booktrovert is exclusively for NetGalley clients to reach U.S. readers. The easy Booktrovert campaign builder will walk you through the quick steps to set up your campaign quickly! (Reach out if you have any questions at all.)
Let’s make Audiobook Month 2025 your most impactful yet.
Promote your titles, reach new audiences, and grow your feedback and sales pipeline. Whether you’re featuring a debut author or a top-tier narrator, NetGalley and Booktrovert help your audiobooks succeed!
Additional Resources:
- Celebrating Growth This Spring (2025)
- 2025 Community Update
- BookSmarts Podcast: Kristina Radke on Audiobooks in NetGalley
