Cory Verner on the Growth of Audiobooks

BookSmarts Podcast

Get smarter about your books! The BookSmarts podcast features discussions about publishing data and technologies and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books.

Episode 24: Cory Verner on the Growth of Audiobooks

Cory Verner is the CEO of ONE Audiobooks, a publisher of audiobooks and a turnkey audio services provider. Cory has been working in the audiobooks industry for over 20 years, and has seen the changes in technology, the changes in focus, and the growth in sales as the format has taken off in the last 6-7 years. Cory and I talk about some of the reasons for that growth, the demographics of listeners, and some specific differences between the Inspirational Books market that he is closely connected to compared to the general audiobooks market.

Transcript available here.

We also talk about how the audiobooks industry has changed over time, including technology changes that have driven much of the recent growth, and we discuss the risks publishers take on when they create their own audiobook program.

You can learn more about ONE Audiobooks at oneaudiobooks.com (corporate site) and oneaudiobooks.app (customer engagement tools).

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

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Robin Whitten on Audiobook Demographics and Quality

BookSmarts Podcast

Ep 18: Robin Whitten on Audiobook Demographics and Quality

In this episode, Robin Whitten, editor & founder of AudioFile Magazine, joins us to discuss audiobook listener demographics and performance quality. Audiobook sales have grown significantly in a short amount of time. With that growth, we have also seen an increase in the number of available audiobooks and a revolution in audiobook production.

Transcript available here.

Robin expounds on some of the major advances in the audiobook world, how the demographics of audiobook listeners are changing, and the genres that are the most popular. She also talks about how important the sound design and narration are to the success of an audiobook, and explains how AudioFile Magazine does its reviews.

Be sure to Check out part two of the NetGalley Listener Survey, which focuses on audiobook reviewers and their listening habits: http://insights.netgalley.com/2021-netgalley-member-survey-part-ii/

Getting started (from the APA): https://www.audiopub.org/industry/getting-started

AudioFile Magazine: https://audiofilemagazine.com

Audiobook Break Podcast: https://audiofilemagazine.com/audiobook-break/

Behind the Mic Podcast: https://audiofilemagazine.com/podcast/

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

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Audio Publishers Association Webinar: The Future of Audiobooks

Presented November 10, 2021

Let’s examine where professionals from different areas of the audiobook industry see us being in the next 3-5 years. We will ask specialists in the areas of production, consumer sales, independent authors, to forecast the future. Joining us are Kevin Fecu of John Marshall Media, Darren Speers of Authors Republic, and Tarah Theoret of NetGalley.

Watch the webinar here.

The Future of Audiobooks Webinar

The ability to consume more, faster, while multi-tasking will continue to help with consumers, but also book reviewing of all formats. We’ve heard anecdotally from reviewers that they specifically request books in the audio format because they know they’ll be able to listen to it faster and sooner, and fit it into their schedule… this quick turnaround helps ensure that the marketplace is already being populated with early enthusiasm for this format specifically, which will boost pre-orders and sales. 

– Tarah Theoret, Senior Director, Community Engagement at NetGalley

Visit the Audio Publishers Association at audiopub.org

Formed in 1986, the Audio Publishers Association (APA) is a not-for-profit trade association that advocates the common, collective business interests of audio publishers. The APA consists of audio publishing companies and suppliers, distributors, and retailers of spoken word products and allied fields related to the production, distribution, and sale of audiobooks.

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A Record Breaking Summer at NetGalley

July was a record-breaking month here at NetGalley! With the launch of the NetGalley Shelf app and audiobooks, members have been engaging with content more than ever across the site. This July NetGalley.com saw a 47% increase in the number of sessions over last July, while NetGalley.co.uk saw an increase of over 62%. These sessions resulted in 8.4 million pageviews across both platforms!

NetGalley members are thrilled to be browsing audiobooks from audiobook publishers, and their excitement has spilled over into their reviews. Approved members have submitted over 14,000 Feedback and Reviews for audiobooks in July and August.

And it’s not just audio that’s benefitted! In the first two weeks after launch, we saw over 30,000 downloads of digital review copies in the NetGalley Shelf app. Now, two months in, we’re up to nearly 70,000 DRC downloads! Feedback and Reviews submitted for digital review copies has increased since the launch as well. Activity across the entire NetGalley platform continues to trend upward!

Audiobook publishers whose titles are on NetGalley should be sure to take advantage of our FREE promotion by filling out this form. Approximately 19,000 U.S. members have opted into these newsletters, and the first Audiobook Newsletter had an over 49% Open Rate with 11% CTR! Plus, don’t forget that you can also participate in any NetGalley promotions.

We are closely monitoring members’ experiences with the NetGalley Shelf app and are continuing to release updates to ensure the best reading and listening experience.

Despite this year’s global pandemic, it’s clear that readers continue to turn to books in all formats. It is our privilege to help publishers find the right audiences for their books.

If you would like more information about using NetGalley to promote digital review copies or audiobooks, please contact us here.


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