Robin Whitten on Audiobook Demographics and Quality

BookSmarts Podcast

Ep 18: Robin Whitten on Audiobook Demographics and Quality

In this episode, Robin Whitten, editor & founder of AudioFile Magazine, joins us to discuss audiobook listener demographics and performance quality. Audiobook sales have grown significantly in a short amount of time. With that growth, we have also seen an increase in the number of available audiobooks and a revolution in audiobook production.

Transcript available here.

Robin expounds on some of the major advances in the audiobook world, how the demographics of audiobook listeners are changing, and the genres that are the most popular. She also talks about how important the sound design and narration are to the success of an audiobook, and explains how AudioFile Magazine does its reviews.

Be sure to Check out part two of the NetGalley Listener Survey, which focuses on audiobook reviewers and their listening habits: http://insights.netgalley.com/2021-netgalley-member-survey-part-ii/

Getting started (from the APA): https://www.audiopub.org/industry/getting-started

AudioFile Magazine: https://audiofilemagazine.com

Audiobook Break Podcast: https://audiofilemagazine.com/audiobook-break/

Behind the Mic Podcast: https://audiofilemagazine.com/podcast/

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

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Audio Publishers Association Webinar: The Future of Audiobooks

Presented November 10, 2021

Let’s examine where professionals from different areas of the audiobook industry see us being in the next 3-5 years. We will ask specialists in the areas of production, consumer sales, independent authors, to forecast the future. Joining us are Kevin Fecu of John Marshall Media, Darren Speers of Authors Republic, and Tarah Theoret of NetGalley.

Watch the webinar here.

The Future of Audiobooks Webinar

The ability to consume more, faster, while multi-tasking will continue to help with consumers, but also book reviewing of all formats. We’ve heard anecdotally from reviewers that they specifically request books in the audio format because they know they’ll be able to listen to it faster and sooner, and fit it into their schedule… this quick turnaround helps ensure that the marketplace is already being populated with early enthusiasm for this format specifically, which will boost pre-orders and sales. 

– Tarah Theoret, Senior Director, Community Engagement at NetGalley

Visit the Audio Publishers Association at audiopub.org

Formed in 1986, the Audio Publishers Association (APA) is a not-for-profit trade association that advocates the common, collective business interests of audio publishers. The APA consists of audio publishing companies and suppliers, distributors, and retailers of spoken word products and allied fields related to the production, distribution, and sale of audiobooks.

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