We’ve always been proud of the flexibility that NetGalley’s tools offer publishers and authors. For well over a decade, it’s been our pleasure to help connect our clients’ books with the reviewers, booksellers, librarians, educators, and media who make recommendations to their audiences. Now, as we’re expanding our tools and branching out beyond the NetGalley community, some may ask: Why is NetGalley introducing Booktrovert? And why now?
We’re thrilled to be introducing Booktrovert because we truly believe it’s answering a need that we’ve been hearing for quite some time in our industry. The NetGalley platform and existing tools have always been very flexible, by design, so publishers could offer free digital galleys or audiobooks to trade professionals — like librarians, booksellers, educators, and media or journalists, as well as book advocates who write reviews for traditional media outlets, or online like Bookstagram, BookTok, blogs, and of course retail sites like Amazon. The primary goal of NetGalley has always been driving reviews, building buzz, increasing discoverability for books.
NetGalley is uniquely positioned to introduce a platform like Booktrovert — We’re seated in this very special place among publishers, authors, & readers.
And as the NetGalley service grew over time, and became an industry standard for digital galley distribution & book marketing, we heard over and over from publishers that they wanted to use our digital fulfillment tools for their consumer marketing efforts, too.
Read more: Why Booktrovert is NetGalley’s Natural Next Step Continue reading “Why Booktrovert is NetGalley’s Natural Next Step”