NetGalley Community Update – May 2024

NetGalley.com Growth! 🌱 600,000 Active Members + Exciting New Stats!

NetGalley is proud to host our highly-engaged community of reviewers, booksellers, librarians, educators, media/journalists, and book trade professionals and to facilitate the relationship between this community and the publishers who want to reach them. It’s been two years since we introduced a re-engagement campaign with our members to give publishers better visibility into each member’s primary audience, and to provide more meaningful ways for you to find the right audience for your books. As part of that re-engagement campaign, we also began removing inactive accounts. This is both a security upgrade, as well as an assurance that the information we provide you about the size of our community is transparent. We are thrilled that, even with the cleanup of inactive accounts, the NetGalley Community has grown by close to 10% since last summer!

VIEW THE FULL REPORT

We are pleased to share this update about the NetGalley Community, and invite you to view the full report, which includes tips for engaging with specific segments of the community.

Activity on NetGalley is a funnel, which means that the more Impressions a book has, the more overall activity it will receive. Once members submit requests, it’s up to the publisher to approve requests so they can start to read. Depending on how many requests the publisher approves, a portion of them will result in Feedback. For Digital Review Copies (DRCs) we see a 36% Feedback Rate, while Audiobooks see an exceptional Feedback Rate of 58%!

NetGalley.com as a whole continues to see record-breaking activity. In Q1 2024, members submitted almost 400,000 reviews & feedback for books and audiobooks, representing 11% growth from 2023. Audiobook feedback saw a 43% increase!

There’s more! Click to view the FULL REPORT

NetGalley.com continues to see record-breaking activity. In Q1 2024, members submitted almost 400,000 reviews & feedback for books and audiobooks, representing 11% growth from 2023. Audiobook feedback saw a 43% increase!

NetGalley members read a wide variety of books, and can browse and sort the NetGalley catalog based on category, pub date, most-requested status, and more to find exactly what they’re looking for. Category or genre popularity on NetGalley closely mirrors the market as a whole. The charts below show the most popular fiction and nonfiction categories among members using NetGalley. Data includes NetGalley.com members who have indicated their interest in Categories as of April 2024.

There’s more! Click to view the FULL REPORT

Our members love to be notified about books that match their interests! 86% respondents to our Annual Member Survey indicated that NetGalley Promotions influence whether they Request or download a book or audiobook. Our popular promotions continue to deliver outstanding results while remaining at a competitive price. Learn more in our 2024 Media Kit. It includes more examples, stats, and pricing! 

There’s more! Click to view the FULL REPORT

Just as we feel privileged to work with publishers, authors, and your books, it’s also our sincere pleasure to work with our reader members! They are passionate book advocates who are excited to participate in each book’s success. As our community continues to grow and evolve, we’re committed to continuing to support them in this endeavor—while also guiding them to provide valuable reviews and feedback, all with the goal to help other readers learn about a book, and decide whether they want to read it. With this in mind, we continually provide tips and best practices like the following, which you’re welcome to share with your readers, too!

There’s more! Click to view the FULL REPORT

All stats are for NetGalley.com and are from April 2024 unless otherwise noted.

*NetGalley.com members with activity since January 1, 2021

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NetGalley Community Update

July 2023

Over the past year, NetGalley has diligently focused on re-engaging our community to ensure members actively return again and again to discover and request books, and share their reviews and feedback with publishers as well as their wider audiences. We also introduced some important changes to our Member Types (and subtypes), including better visibility into each member’s primary audience, to provide more meaningful ways for you to find the right audience for your books on a micro-level. We are thrilled to share the most updated stats about the NetGalley community!

With approximately 550,000 active* members using NetGalley.com, our diverse community of reviewers, booksellers, librarians, educators, media/journalists, and book trade professionals all share a common passion for books. They eagerly provide early feedback and enthusiastically promote books they discover to their respective audiences.

About 150,000 of these members also indicated their interest in audiobooks! This is an increase of 375% since summer 2021 (which was 1 year after audiobooks were first introduced on NetGalley).

150,000 NetGalley.com members have expressed interest in audiobooks, a 375% increase since 2021.

Members who listen to audiobooks are very likely to submit reviews & feedback. The Approval-to-Feedback rate for audiobooks is 53%!

All activity on NetGalley is like a funnel: The more Impressions a book has, the more overall activity it will receive. Once members submit requests, it’s up to the publisher to approve requests so they can start to read. Depending on how many requests the publisher approves, a portion of them will result in Feedback. For digital review copies (DRCs), NetGalley.com members submit over 90,000 reviews and other feedback each month, on average**.

NetGalley.com members submit over 90,000 reviews for DRCs each month.

Beyond the NetGalley platform, our members extend their influence across various channels, including on social media, retail sites, Goodreads, and their own blogs/vlogs or more traditional media, as well as using their powerful word-of-mouth with customers of their bookstores or patrons of their libraries. Our members find fulfillment in helping books succeed!

We are proud to partner with the American Library Association and American Booksellers Association to verify NetGalley members who are also members of these (and other) organizations.

10,700+ verified ALA members use NetGalley to browse, request, and purchase books for their libraries.
Librarians on NetGalley generate nearly 6,000 LibraryReads nominations monthly!
1,400+ verified ABA members use NetGalley to browse, request, and purchase books for their stores.
Booksellers on NetGalley generate nearly 1,200 Indie Next Nominations monthly!

NetGalley members read a wide variety of books, and can browse and sort the NetGalley catalog based on category, pub date, most-requested status, and more to find exactly what they’re looking for. Category or genre popularity on NetGalley closely mirrors the market as a whole. The charts below show the most popular fiction and nonfiction categories among members using NetGalley. Data includes NetGalley.com members who have opted-in to promotions in these categories, as of June 2023.

 *Based on member category survey conducted February 2023.
 *Based on member category survey conducted February 2023.

Our members love to be notified about books that match their interests! 56% of NetGalley.com members are opted in to receive newsletters and campaigns about books in their preferred categories, and our promotional programs are highly valued for their strong engagement rates. During Q2 2023, our U.S. eBlasts averaged a 59% Open Rate with 5% CTR! 

Our popular promotions continue to deliver outstanding results while remaining at a competitive price. Learn more in our 2023 Media Kit. It includes more examples, stats, and pricing! 

56% of active NetGalley.com members are opted in to receive newsletters and campaigns about books in their preferred categories!

Just as we feel privileged to work with publishers, authors, and your books, it’s also our sincere pleasure to work with our reader members! They are passionate book advocates who are excited to participate in each book’s success. As our community continues to grow and evolve, we’re committed to continuing to support them in this endeavor—while also guiding them to provide valuable reviews and feedback, all with the goal to help other readers learn about a book, and decide whether they want to read it. With this in mind, we continually provide tips and best practices like the following, which you’re welcome to share with your readers, too!

THERE’S EVEN MORE INFORMATION! Click here to view the full July 2023 Community Update.

All stats are from June 2023 unless otherwise noted.

*NetGalley.com Members with activity since April 2020

**Based on average monthly numbers for DRCs from June 2022 – June 2023 on NetGalley.com

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2021 NetGalley Member Survey, Part II

All About Audio

In Part I of our Member Survey overview, we saw that 49% of the nearly 10,000 respondents consider themselves to be Audiobook listeners. It was important to us to gain more knowledge about their listening preferences and habits, so we asked Audio-specific questions to those members who favor the format. We’re excited to share even more of what we learned!


Librarians, Educators and Reviewers are the biggest listeners of Audiobooks on NetGalley, though all member types show significant interest in the format! Once we narrowed down those members who consider themselves Audiobook listeners, we asked even more specific questions about their listening habits. The following charts include responses from only those members who indicated that they listen to Audiobooks.

Across all member types, most survey respondents listened to between 1 and 9 Audiobooks in the past year. But a significant portion (20.5% on average) indicated that they listened to 10-19 Audiobooks. Educators in particular fall into this range. As we saw in Part I of our Member Survey overview, ​​NetGalley members are voracious readers and listeners who consume multiple books per year, across formats.

Most members indicated that they listen to Audiobooks daily:

With only one exception, all member types listen to Audiobooks daily. Only Booksellers are slightly more likely to listen on a weekly basis instead.

Since NetGalley members read and listen across all formats, it was important to us to understand why someone might choose an Audiobook over the print or digital format. 58% of respondents explicitly said they choose Audiobooks because they are already a fan of the narrator. This is not surprising, as we’re seeing elevated profiles for narrators online, where they are building loyal followings on social media.

To escalate this growth, Audiobook publishers can strategically include prepub access as part of their marketing strategy, and coordinate even more closely with the marketing and publicity teams who are working on the other formats. This will ensure that important audio-specific info—like narrator or cast—are included in those efforts, and that prepub access is granted to NetGalley members who are likely to access and review both formats. This will help build more buzz and momentum for the Audiobook at on-sale, and it will empower narrators to build their own platforms and following—a similar process that authors have traditionally benefited from.

Did you know . . . Audiobooks on NetGalley currently generate a higher rate of return for Feedback when compared to Digital Review Copies. The Feedback rate for Audiobooks averages about 46%, compared to 33% for DRCs, since January 2021.

When we asked members why they love listening to Audiobooks, they told us that the audio format allows them to multitask. Nearly all of the top five reasons they listen to Audiobooks have to do with this broadest motive:

The top five activities that members participate in while listening to Audiobooks include:

So, where do these listeners discover Audiobooks?

NetGalley is a top source for Audiobook discovery for most members, with Librarians slightly favoring discovery within a library. We’ve only shown the top five responses for each member type in the chart above, but other sources include Libro.fm and Social Media Influencers.

Nearly all members selected Goodreads as their preferred social media platform for Audiobook discovery, with Instagram as a close second. The one exception was Media, who favor Instagram over Goodreads. Facebook is the third choice for all member types.

We also provided a write-in option to tell us specifically who their favorite narrators were, and over 400 individual narrators were mentioned, many of whom were frequently repeated by multiple members. Julia Whalen was named over 100 times! 

NetGalley is the top source for Audiobook discovery among survey respondents. On average, 64% indicated they discover Audiobooks on NetGalley.

Additionally, 74% of survey respondents said NetGalley Promotions influence their decision to request or download books and audiobooks! Did you know that Audio publishers can take advantage of any of the NetGalley Promotions found in our Media Kit? Explore our Audiobook-specific Recently Added Spotlights and seasonal Audiobook-specific Newsletters—both with special pricing!

We have been so thrilled to work with publishers to promote their Audiobooks. Since NetGalley introduced the audio format on our platform in 2020, over 45,000 members have expressed interest in Audiobooks within their NetGalley Profile and have submitted over 100,000 Feedback and Reviews.

These survey results reinforced how valuable NetGalley can be for Audiobook publishers, so we’re offering new clients a FREE 2-month subscription*—if you sign up by December 31, 2021. Existing clients can get FREE placement in our next Audiobook Newsletter on January 13, 2022 (a $500 value).

Email concierge [at] netgalley.com before the end of the year to take advantage of either offer!

For more information about the NetGalley community as a whole, in particular their habits with digital and/or print formats, please see Part I of our Member Survey overview.

*This free 2-month offer allows for up to 5 active audiobooks on NetGalley, a value of nearly $800. If you’re interested in adding more than 5 audiobooks, please let us know!

All data taken from NetGalley’s 2021 Member Survey (conducted from August 14 – 31, 2021), and/or from member stats and activity on the NetGalley.com platform as of September 2021.

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2021 NetGalley Member Survey, Part I

Over the past two years, NetGalley has recorded unprecedented growth. Since 2019, the NetGalley community has grown by 50%! With so many new members, we knew it was important to gain more knowledge about their reading preferences and habits to ensure we understand how and why they interact with books, whether on NetGalley or elsewhere.

This summer, we launched a survey and nearly 10,000 active NetGalley members in the U.S. answered our call. We’re excited to share what we learned!

49% of all survey respondents consider themselves audiobook listeners, and that’s still just a fraction of the over 45,000 members who have expressed interest in Audiobooks within their NetGalley Profile. Keep an eye out for more insights about Audiobook listeners in the coming weeks—we’ll have more to share about the audio-specific questions from this survey in Part II of our Member Survey overview! Keep an eye on your NetGalley publisher dashboard to be alerted about it!

While BookTok continues to turn backlist titles into bestsellers, at this moment TikTok is relatively low on our members’ social media priorities. For Booksellers, it was the 5th top social media platform (after Goodreads, Facebook, Instagram, and Twitter). For Reviewers, Educators and Librarians it came in as 6th.  Although social media trends ebb and flow, if Bookstagram and BookTube are anything to go by we’re sure to see BookTok continue to gain traction among NetGalley members. We’ll be paying close attention to their habits in this space.

It’s probably no surprise that Goodreads is among the top platforms for talking about books, and Bookstagram continues to be a popular and powerful platform for NetGalley members. As you can see above, it is among the top social platforms for nearly all members. This is especially true for Audiobook discovery, which we’ll share more about in Part II of our Member Survey overview. 

When you are working on social campaigns for your books, be sure to include NetGalley in those plans! Customize the hashtags you’d like members to use when they’re talking about a book, and consider a Sponsored Social Package with shareable posts and interactive content. (See page 18 of our 2022 Media Kit.)

74% of survey respondents said NetGalley Promotions influence their decision to request or download books and audiobooks!


Perhaps no surprise, but in addition to posting reviews on Goodreads, NetGalley members also use that platform to discover new titles as well. Friend and peer recommendations remain high.

As a resource for discovering new books, Publishers remain high on the list for all member types! All of your efforts to invite members using the NetGalley widget and approving requests are working–we’ve seen an average of over 230,000 monthly approvals in 2021.

As you can see, even aside from NetGalley our community is very active in the bookish world. We know that NetGalley members are avid readers, and it was important to us to gain a greater understanding of their habits even outside of our own system. Demonstrated in the charts below, NetGalley members are definitely reading both print and digital.

NetGalley members are voracious readers–consuming multiple books per year, across formats. In addition to Print and Digital formats, Audiobooks continue to grow in popularity among our members. On average, 20.5% of survey respondents said they’ve listened to 10-19 Audiobooks in the past year. We’ll go into more detail about this in Part II of our Member Survey overview!

It’s clear that NetGalley members favor the digital format, but they are very driven to consume book content in any form and continue to read and purchase books beyond their activities on NetGalley. Remember to follow up with approved NetGalley members at the pub date to remind them to share their reviews, as well as offer them retail links to share with their audiences (or use themselves!).

Finally, here’s a look at the full, 650k-strong NetGalley.com member community today. We are proud to work with these highly engaged and supportive reviewers, educators, media, librarians, and booksellers. They’re here to help your books succeed!

650k NetGalley.com members as of November 2021

NetGalley.com Activity

257k unique users monthly
409k avg Requests each month for Books & Audiobooks
87% approved books are downloaded
82k avg Feedback each month for Books & Audiobooks

Part II of our Member Survey overview will be released soon, all about the NetGalley community’s Audiobook listening preferences. Keep an eye on your NetGalley publisher dashboard to be alerted about it!

All data taken from NetGalley’s 2021 Member Survey (conducted from August 14 – 31, 2021), and/or from member stats and activity on the NetGalley.com platform as of September 2021.


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