Mark Herschberg How Books Might Escape the Page

BookSmarts Podcast

Get smarter about your books! The BookSmarts podcast features discussions about publishing data and technologies and interviews with industry experts, deep thinkers, and doers, bringing you insights that will help you sell more books.

Episode 23: Mark Herschberg How Books Might Escape the Page

In this episode we are joined by Mark Herschberg, publisher at Cognosco Media, author of The Career Toolkit, Essential Skills for Success That No One Taught You, and the developer of a new app that is attempting to promote a new take on reader interaction with book content.

Transcript available here.

I was a bit skeptical of Mark’s approach from the offset, having seen so many ebook apps and new ideas about digital engagement flame out over the years. However, Mark and I had a great conversation about how the relevant content in a book might be more or less than the actual page count, how so many new technologies are just like sticking a fake horse head on the front of an automobile, and more. Mark shared some of the ideas behind his app, most notably the notifications feature that can help readers recall key points from books they have read.

If you’re interested in learning more, you can check out Mark’s publishing company, Cognosco Media ( and take a look at both his book and the related app (

Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.