We’ve always been proud of the flexibility that NetGalley’s tools offer publishers and authors. For well over a decade, it’s been our pleasure to help connect our clients’ books with the reviewers, booksellers, librarians, educators, and media who make recommendations to their audiences. Now, as we’re expanding our tools and branching out beyond the NetGalley community, some may ask: Why is NetGalley introducing Booktrovert? And why now?
We’re thrilled to be introducing Booktrovert because we truly believe it’s answering a need that we’ve been hearing for quite some time in our industry. The NetGalley platform and existing tools have always been very flexible, by design, so publishers could offer free digital galleys or audiobooks to trade professionals — like librarians, booksellers, educators, and media or journalists, as well as book advocates who write reviews for traditional media outlets, or online like Bookstagram, BookTok, blogs, and of course retail sites like Amazon. The primary goal of NetGalley has always been driving reviews, building buzz, increasing discoverability for books.
NetGalley is uniquely positioned to introduce a platform like Booktrovert — We’re seated in this very special place among publishers, authors, & readers.
And as the NetGalley service grew over time, and became an industry standard for digital galley distribution & book marketing, we heard over and over from publishers that they wanted to use our digital fulfillment tools for their consumer marketing efforts, too.
Read more: Why Booktrovert is NetGalley’s Natural Next StepEspecially in these recent post-pandemic years, publishers and authors were eager to use the easy tools they already love in their NetGalley accounts to offer digital giveaways directly to consumers. It filled us with pride to hear that because NetGalley makes it so simple to send out free digital copies, publishers could easily imagine how to creatively expand their reach and use our tools when directly engaging with consumers.
We knew we wanted to meet this need that publishers and authors were sharing with us, because it fits so well with our core strengths as a platform—but we also knew we wanted to protect the professional aspects of NetGalley, and keep it focused on serving our core community of book advocates and industry professionals.
Our answer was to build Booktrovert as a separate, intentionally consumer-facing platform. For readers, Booktrovert.com is a destination website totally unrelated to NetGalley, where anyone can have fun discovering books and interacting with promotions and bookish activities. Booktrovert users don’t need to know anything about NetGalley!
But perhaps best of all, for publishers and authors, Booktrovert is still powered by NetGalley—which means there’s no need to go anywhere new to set up their consumer campaigns. NetGalley clients use a simple Booktrovert campaign builder directly within their existing NetGalley accounts to create, schedule, and purchase the giveaways and promotions that will appear on Booktrovert for readers.
NetGalley is uniquely positioned to introduce a platform like Booktrovert because we’re seated in this very special place among publishers, authors, and readers. With our deep experience delivering secure digital book files and valuable analytics on engagement metrics, NetGalley remains a trusted back-end system for managing marketing and publicity efforts.
Over 25,000 readers are already subscribed to be alerted the moment Booktrovert.com launches! Plus, dozens of publishers and authors have already drafted campaigns
Plus, launching Booktrovert allows us to leverage our community-building experience, too. We believe reading is for everyone. From the very beginning of envisioning a separate consumer platform, we knew we wanted it to be appealing to any type of reader. Instead of just building another website that’s intended for “avid readers” — people who read, catalog, review tons of books each year (such as the NetGalley community we know and love!) — we wanted Booktrovert to be a place that felt accessible and fun even for those who might only read 1 book a year, or only read occasionally for a book club, or might be adding reading back into their lives after a break, or just listens to audiobooks while driving, or someone who might not even consider themselves “a reader” but saw a link to a giveaway for an author they heard of once before and decided to give it a try. We know there are many reasons someone might turn toward a book: to find escape, to learn something new, to feel a particular emotion, to expand their perspectives… anyone can be a Booktrovert, if they are inclined to turn bookward.
We’re still one month away from the June 23 public launch, and over 25,000 readers are already subscribed to be alerted the moment Booktrovert.com launches! Plus, dozens of publishers and authors have already drafted campaigns to share with those consumers.
We continue to be thrilled by the anticipation for Booktrovert throughout the publishing industry and within so many bookish circles, and we feel so fortunate to have clients who regularly collaborate with us. It’s always been our honor to evolve and grow our service alongside our clients’ needs. With NetGalley + Booktrovert, publishers can now reach all potential audiences with market segmentation that hits any goal!
Check out NetGalley Insights to learn more about:
- 10 Ways to Use Booktrovert
- Who is a Booktrovert? The Booktrovert community, how it’s different from NetGalley, and how we’re bringing readers to Booktrovert.
- Booktrovert 101 video (20 min) – Creating Booktrovert campaigns & use cases
- BookSmarts podcast (20 min) – Launching Booktrovert & reader acquisition plan
- Freebies, FOMO, and Sales Funnels. Smart consumer marketing and the secret recipe for selling more books.
