Personal branding is an important part of the success of any author, and social media is a strong place to develop and grow that brand. Your tone as an author, your field of interests, and how you communicate with the world should all be considered as your develop your voice on the Internet. While Instagram, Facebook, and Twitter might not be for every author, savvy users of these sites can grow your community of dedicated fans. So, how to begin building a successful social media presence?
Start by looking at social media as a way to connect with your potential audience, not as a marketing tool. Authenticity will help you genuinely connect with the kinds of readers who will be your be among your best advocates and fans, which will also help your online presence grow organically.
Think about which platforms are best suited to your own instincts and talents. Have a knack for funny or insightful quick turns of phrase? Try Twitter. Are you a visual thinker? Get on Instagram. Once you’ve established which platform(s) you will use, make sure that your tone fits with your audience. If you are a middle-grade author, it’s best to avoid filling every tweet with the most colorful swear words you know. On social media, you are your brand and everything you put online goes toward building that brand.
Be a part of larger conversations and get yourself noticed online by using hashtags, sharing articles, replying to other authors, and engaging with your followers. Communicating directly with your followers is a great way to strengthen your online presence and bond you to your audience. Engaging in conversations that relate to specific topics in your book will attract a like-minded social media following. If you as an author are posting about something that’s interesting to a community, the community will take notice.
Check out the rest of NetGalley Insights to learn more about getting the most out of social media: Which book industry Instagram accounts to follow, using Twitter to learn more about librarians, and how an independent author used NetGalley to boost her title on Twitter.