Full transcript available here.
Emily Lyman is the CEO and Founder of Branch & Bramble, an award-winning digital marketing agency for lifestyle brands. With nearly a decade of experience helping companies achieve tangible marketing results, Emily joins us on the BookSmarts Podcast to discuss the role of empathetic marketing in publishing and the importance of building brand trust with consumers.
Emily will speaking about how to build brand trust at the upcoming inaugural Publishing Innovation Forum, September 24-26, in Nashville, TN! This conference is open to the entire publishing community and will focus on the many changes our industry has faced, and how to prepare and adapt for the future.
Follow Emily Lyman on LinkedIn! To learn more about Branch & Bramble, visit their website.
“[Brand trust] is essentially the level of confidence that consumers have in a brand’s ability to keep its promises. And these promises can include the quality of products or services, the brand’s values and mission, or how the brand treats its employees and its customers. There’s a lot of factors that go into brand trust. And what’s been fascinating as a marketer is to see the evolution of brand trust over the years, and how it changes, and how important it becomes not only to consumers as a whole, but we have some really interesting data on how brand trust is thought about generationally, as well.” – Emily Lyman
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.
