At the end of each year, NetGalley UK puts forward our Books of the Year – the titles that have moved us, the books that have been at the forefront of our minds over the course of the last twelve months. It’s a great way for us to highlight the breadth of books on NetGalley UK and this year, for the first time, we’re going to be lifting the lid – exclusively on NetGalley Insights – on NetGalley UK’s Books of the Year, by the numbers.
The following statistics are based on data for all books uploaded to NetGalley.co.uk in 2019.
Mystery & Thrillers dominated the most requested titles on NetGalley UK in 2019. Interestingly, these titles are not just the ‘you’ll never guess the twist’, or domestic terror genres that have been so prevalent over the last few years. The Holdout, The Chain and The Passengers, are a return to the classic thrillers, influenced by the early work of such writers as John Grisham, Michael Crichton and Thomas Harris.
At number 6, we see Our Stop – one of the books making the rom-com roar again. It’s been a while since this genre was pushing at the top of the charts but its success, and the success of other books like The Flatshare, shows that members are gravitating towards its undeniable charms.
This category belongs to Rosamund Lipton’s Three Hours, which had more impressions than the second and third placed titles combined. This was a long campaign – Three Hours has been on NetGalley for the whole year! – but one that had a long-term strategy, well-adhered to by the publisher. Sustaining such a long campaign takes time, so if you’re considering it, do let us know in advance!
Unsurprisingly, a lot of familiar covers here! What really leaps out here, however, is how integral widgets were to the campaign for these titles. Widgets made up between 30 and 50% of approvals for the top five most reviewed titles, so do remember this important tool when you’re planning your NetGalley strategy.
Predictions for 2020
From our meetings with publishers over the last few months, and observing the levels of activity surrounding 2020 titles already, it seems clear that the coming year is going to be hugely competitive – with high expectations for so many books. Whether it’s debut authors, big brand names, or emerging talent, it seems readers will be spoilt for choice in all genres.
And what do we see emerging as the themes of the new year? Well, the return of the rom-com, we believe, will continue into the new year; while historical fiction with a hint of the sinister (think Daphne Du Maurier or Patricia Highsmith) will again be hugely popular. The diversity of writers will also be a key development, with both fiction and nonfiction shining light on backgrounds and experiences that have been overlooked. This also means that literary fiction in 2020 will be about much more than just the final part of Hilary Mantel’s trilogy…
We hope you’ve enjoyed this little delve into the past and the future – and we’d like to take this opportunity to thank you for being NetGalley customers. Have a wonderful festive break and we’ll see you in the New Year.