From the NetGalley Community: Ethics, Algorithms, and Advocacy


Each year, the NetGalley Community Survey offers insights into how reviewers, librarians, booksellers, media, educators, and industry professionals are engaging with books—and what they need from the publishing industry.

We’ve been conducting a community survey since 2018 and, while we’ve seen some changes over time, one thing remains consistent: readers are passionate. They are literacy advocates, professional book recommenders, and truly committed to spreading buzz about books they love!

Every survey also brings new confirmation, and sometimes surprises, about what our members want as book professionals. Last year, 2025 feedback centered mostly on personal challenges, like finding more time to read. This year’s 2026 survey results reflect a shift to a more external focus. Members are looking beyond their own reading habits, instead calling attention to broader industry issues. They’re advocating for ethics, access, and improvement to systems that shape how books are created and discovered.

Here are four important themes emerging from this year’s data, collected from nearly 12,000 respondents: 

NetGalley is a human-centered website that depends on technology to allow our members and publishers to connect and share content. Transparency about use of AI, from both publishers and reviewers, is an important part of this relationship.
  1. AI Transparency

The most dramatic shift in our 2026 survey results is members’ escalation of concern related to AI transparency. We first saw a reaction to AI in 2025 when stories of stolen literature to train LLMs first hit the news cycle, leading to the landmark Bartz v. Anthropic settlement involving the use of pirated book content. Now, survey respondents are almost universally calling for 100% transparency of AI usage, including jacket covers, book text, and audiobook narration.

While most understand a complete ban is nearly impossible in any workplace, respondents are  asking for absolute transparency and acknowledgement when AI is used in any part of the book-making process, including editing and marketing. At the forefront of those concerns is the protection of human talent.

  1. Algorithm Fatigue

NetGalley members also expressed burnout with algorithm-driven discovery. They reported frustration with what they perceive as limitations to organic discovery, particularly on mainstream platforms. While Instagram and Goodreads remain widely used by NetGalley members, many survey respondents told us they’re leaning toward smaller, book-focused spaces, where recommendations feel more intentional, human, and less driven by trends.

Readers are also pushing back against what they see as “TikTokification”: an environment where visibility is driven by popular buzzwords used for views rather than fit. A major point of friction is mismarketing, especially the overuse of popular tropes or genre labels that don’t accurately reflect a book’s content (e.g., labeling every fantasy “Romantasy”, even when romance has a minor subplot). This is an evolution of an historic frustration with mismatched “comp” titles. 

  1. Readers Hold Tight to their Values

One thing that hasn’t changed year over year: Intellectual freedom and censorship is a primary professional challenge cited by Librarians and Educators. These groups continue to fight a rising tide of book bans, and readers looking to support these efforts can find resources and action steps though Unite Against Book Bans, created by the American Library Association.

Rising book prices was also a repeated concern. Librarians point to digital licensing models as unsustainable with high costs and long wait times for patrons. However, some publishers have begun to address price sensitivity. According to the 2026 Readers First Publisher Price Watch, “the annualized average library eBook price increase is flat over the last four years,” (if you ignore one Big 5 publisher). Readers and institutions want to keep up and support the industry they love, but hope that publishers continue to address price sensitivity.

Our survey respondents also expressed support for midlist, debut, and independent authors, who may not have access to major marketing backing or budgets.

  1. Readers Want Half Stars!

Even as readers raise bigger questions about the publishing industry, their day-to-day habits remain consistent: most are still reading daily, still tracking their progress, and still wishing—above all else—for DNF and half-star ratings across the various platforms they use. 

At NetGalley, we’ve long supported this through our “Will Not Give Feedback” option, which is our version of a DNF that allows members to provide professional context for why they didn’t finish a book and are unable to provide constructive feedback. 

Plus, as we designed Booktrovert—our consumer marketing platform—we made sure to include built-in reading tracking tools. And because we know an evaluation of a book is often more detailed than a standard five-star scale, we recently introduced the option to rate books by half (and even quarter) stars on Booktrovert—which perfectly compliments the customizable “Stacks,” complete with sortable columns, filters, and DNF status options. 

Read on for other ways we’re addressing our members’ feedback!

How We’re Responding

  1. AI Transparency: Members can indicate if they suspect a book is AI-generated as part of the “Will Not Give Feedback” option and, likewise, publishers can flag reviews where they suspect the same. As publishers continue to incorporate AI tools in parts of the book-making process, this year’s NetGalley survey results point to a community who will reward deliberate communication and prioritization of human creativity.
  2. Algorithm Fatigue: On NetGalley, members have the option to choose their favorite categories and publishers, and there are plenty of opportunities to see “new to you” books, including our “Recently Added” page—which is one of the most browsed of any page on NetGalley! Plus, on Booktrovert, readers discover new books while playing bookish games, completing reading bingo challenges, and via giveaways, sweepstakes, and special deals. Booktrovert does not use algorithms to interrupt readers’ feeds. The community is an opt-in experience where discovery is the reward, not a side-effect of scrolling.
  3. A Value-Based Industry: NetGalley is proud to help bridge the gap between marketing budgets, giving independent voices side-by-side visibility with Big 5 publishers in our catalog, and access to promotions designed for any budget, goal, and type of book. Plus, with the introduction of Booktrovert, any publisher or author can extend their reach with direct-to-consumer marketing as well.

We are so grateful to our robust, active community for their incredible feedback—not just about the books they’re reading, but about their hopes for the industry as well—and that we can pass along their message. These nearly 12,000 survey respondents are aligned with our vision: a world where the publishing community is empowered through technology to contribute to cultures of belonging and inclusion through content that connects and carries us forward. We believe that intelligent technology paired with human expertise is the key to increased accessibility, sales, and efficiency, igniting publisher success and bettering lives.

More 2026 Community Highlights:

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Firebrand Group Welcomes New CEO Angela Bole

Angela Bole, CEO, Firebrand Group

FOR IMMEDIATE RELEASE

February 23, 2023—Firebrand Group (FBG), the book industry’s leading technology company for cutting edge software and services, announced today the official placement of Angela Bole in the role of Chief Executive Officer. Her appointment to succeed previous CEO Fran Toolan was initially announced on June 9, 2022. Since then, Ms. Bole has worked alongside Mr. Toolan, the FBG Board of Directors, and various members of the FBG management team to ensure a smooth transition.

Ms. Bole joins Firebrand Group—a collection of companies including Firebrand Technologies, NetGalley LLC, and Supadu Ltd—at a pivotal moment in the company’s 35 year history. Firebrand Technologies and NetGalley were acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, in 2021; Supadu in 2022. Today, this unique collection of companies, now all co-located under the Firebrand Group umbrella, provides publishers with cohesive tools to effectively manage internal workflows, external marketing, and eventual sales.

Previous to Firebrand Group, Ms. Bole served as CEO of the Independent Book Publishers Association (IBPA). Throughout her time at IBPA her mission was “to lead and serve independent publishers through advocacy, education, and tools for success.” Ms. Bole is highly regarded in the book industry for raising the profile and visibility of the IBPA, and for encouraging book publishing best practices and the highest industry standards.

“We are excited to be joined by Angela Bole who will head up Firebrand Group,” says Daihei Shiohama, President and CEO of Media Do International, Inc. “We are fortunate to have secured Ms. Bole whose considerable experience and knowledge of the industry will take our family of companies forward in its next phase of development.”

About the Firebrand Group – The Firebrand Group, consisting of Firebrand Technologies, NetGalley, and Supadu, provides leading software and services to help publishers achieve success. The Firebrand Group is owned by Media Do International Inc. (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

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Keynote Addresses Announced! Firebrand Group Community Conference

Join us for a very special opportunity to connect with the NetGalley team and your peers from across the publishing industry! We have two very exciting keynote addresses for you during the Firebrand Group Community Conference, September 26- 28 in Baltimore!

Kirsty Melville

Kirsty Melville, President and Publisher of Andrews McMeel Publishing

When we connect, we feel less alone – Rupi Kaur, author of Milk and Honey

The term “Instapoetry” is used to describe short form, accessible poetry on social media platforms like Instagram, Twitter and TikTok. It has been derided as superficial, and “not real poetry” because it originates from social media. Yet the “Instapoetry” label masks the incredible depth and intersection of creativity, marketing, technology and human connection represented by this form of expression.

In this talk, social poetry publisher Kirsty Melville provides a behind the scenes look at how this contemporary poetry phenomenon emerged, and how its impact reflects a significant shift in the publishing dynamic between authors and publishers. Rupi Kaur leads her poetry peers in kicking down the walls of publishing, and we have much to learn from their power to connect and engage with readers worldwide.

Alistair Croll 

Alistair Croll is a founder, bestselling author of Lean Analytics, and conference organizer.

It’s no secret that the arrival of digital technologies has upended most aspects of human society, from how we live and learn, to how we fight and play. The pace of change can be overwhelming, and indeed has overwhelmed many of the established businesses across a wide range of industries. But these changes can be harnessed—if only we have a framework for understanding them to which we can align our organizations.

In this wide-ranging talk that borrows from science, philosophy, and technology, bestselling author Alistair Croll offers an unexpected—and often hilarious—look at how innovation actually happens. You’ll learn more about horse manure, lab-grown meat, tea clippers, the economics of coal, YouTube unboxing videos, child seats, and baggage carousels than you ever thought you wanted to.

Along the way, get a structured approach to different kinds of change, from keep-the-lights on incremental improvements to the unknowable discontinuities of complete transformation. You’ll leave with concrete concepts you can put to work immediately as Alistair shows you how to adjust your thinking so you can thrive amid rapid change.

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Mark your Calendars: February 2020

Upcoming conferences, panels, webinars, and networking opportunities 

In February, the publishing industry really gets into the swing of the new year. We’ve caught up on our inboxes, recovered from our holiday breaks, and have hit the ground running! At NetGalley Insights, we’re looking forward to learning more about production and accessibility (including audio production!), marketing, and overall industry innovation. 

If you are hosting or attending an event in March or after, email insights@netgalley.com so we can feature it.

US


Book Manufacturing Institute: Book Manufacturing Mastered

Conference – Manufacturing

Feb. 10-12, NYC

“The conference, hosted by the Book Manufacturing Institute, will bring together publishers, manufacturers, printers, binders and other pieces of the value chain to help educate those involved in making the printed book. This conference is for anyone involved in the creation of the printed book. Publishers, manufacturers, binders, distributors and others will learn the foundations as well as current trends in book manufacturing. Session Topics will cover the following areas: Pre-press and workflow, paper and other materials, print processes (Offset, Toner, Inkjet), finishing and binding, distribution and logistics, as well as other trends and issues facing the book industry today.“

BISG: Innovations in On-Demand Book Publishing

Panel Program – Technology

Feb. 10, NYC

“The marketplace for short-run and on-demand printing solutions has expanded significantly in the past several years. This program will address where the industry is, how it may evolve, and what you can do now to take advantage of this important manufacturing option. This event is co-located with the Book Manufacturers’ Institute’s “Book Manufacturing Mastered” event, for which a separate registration is available.”

NYUSPS Media Talk: Passionate Readers, Powerful Publishing: Reaching Niche Audiences in New Ways

Panel Program – Authors & Audiences

Feb. 12, NYC 

“Please join us to hear four bestselling authors talk about the importance of genre fiction and connecting with readers through unique vantage points. Whether you love reading mysteries, romance, dystopian fiction, or sci-fi, or simply enjoy exploring literary styles and categories, this will be a night to remember. Learn how Sarah MacLean, described as the “queen of historical romance,” links gender and cultural studies in works translated into more than 20 languages. Find out how current events inspire Tochi Onyebuchi (War Girls, Beasts Made of Night) to write science fiction and fantasy for teens and adults. Get the inside story on how Veronica Roth, author of the Divergent series and Carve the Mark duology, weaves her cautionary tales. Hear internationally acclaimed mystery writer Karin Slaughter discuss her latest bestseller, The Last Widow. Moderator Pamela Paul, editor of the New York Times Book Review and all book coverage at the paper, will guide the conversation into exciting new directions.”

Kids Comics Meetup NYC: How to Start a Kids Graphic Novel Publishing Company

Panel Presentation – Children’s 

Feb. 12, NYC

“Join professionals in kids comics for this presentation and informal networking event. We will start by chatting with entrepreneur Manuel Godoy about how he started publishing company Black Sands Entertainment from scratch, and has grown it to more than 25,000 books sold, 10,0000 customers, and $500K in gross revenue in less than three years. Then we’ll hang out and talk comics together while enjoying Resobox’s tea and Japanese snacks.Anyone who works in children’s graphic novel publishing or promotion is invited to attend, including artists, writers, editors, librarians, agents, book designers, booksellers, reviewers, etc.”

BIGNY: Publishing Romance 

Panel Presentation – Editorial

Feb. 18, NYC

“Redefining what love looks like. A panel discussion featuring Adriana Herrera, Author and President of NYC chapter of Romance Writers of America, Cindy Hwang, VP and Editorial Director of Berkley Publishing Group, Kim Lionetti, Senior Literary Agent at BookEnds Literary Agency, Kristine Swartz, Senior Editor at Berkley Publishing Group.”

Pub West

Conference – Independent Publishers

Feb. 20-22, Portland, OR

“The theme for this year’s conference is “Publishing in the Clouds: Practical Solutions for Big Ideas” PubWest 2020 will feature keynotes by Charlotte Abbott, founder and director of FutureProof Content Strategy; Laura Brief, CEO of 826 National; Guy LeCharles Gonzalez, project lead, Panorama Project; and Andrew Proctor, executive director, Literary. Pre-conference intensive sessions include (now included free for PubWest members with conference registration): “From Start-Up to a Sustainable Business” and “The Art of Literary Publishing.” The PubWest 2020 Conference will include: Intensive sessions with leading industry experts, lively panel discussions that present new perspectives, informative peer-to-peer seminars, inspiring keynote speakers, fun and valuable social and networking opportunities.” 

BISG: ONIX Training 2020

Workshop – Metadata

Feb. 21-26, NYC

“ONIX Pricing Workshop, ONIX Essentials Training, Using ONIX to Better Market Books, Thema Workshop, and Advanced ONIX training”

UK


BookMachine: BookMachine Unplugged – Talking Production: The New Tools for Modern Book Production

Panel Program – Production

Feb. 12, London

“Most book publishers are still producing books in the same way they did five or even ten years ago. Anyone starting a new publishing company in 2020 could do well to challenge how things are done by not simply accepting ‘this is the way we’ve always done it.’ But what can established publishers learn from this fresh approach? Ken Jones invites us to rethink how we work by looking at some of the new and emerging tools and services that can help book publishers today. From cloud storage and better communication to ideas and new methods for document creation; from page layout to image manipulation and illustration though to proofing and commenting. Even sharing of advance copies, exporting and publishing can be refreshed.”

BookMachine: Understanding Accessibility in EPUB

Workshop – Production & Accessibility

Feb. 25, London

Currently less than 8% of the world’s books ever make it into accessible formats. Making our books, ebooks and other content accessible is crucial, both from an ethical standpoint and as a legal requirement. This presentation is aimed at digital publishing professionals wanting to improve their publishing practices using EPUB in 2020. The training plan: Adding accessibility within InDesign, extra Recommend tools (Sigil, Brackets, GreenLight), EPUB types, ARIA Roles & semantics, image descriptions and alt text -Structure, TOCs, Page Lists, Landmarks and supplemental lists, language declarations and shifts, adding Schema.org Metadata, checking accessibility with ACE, modern ebook reading software for accessible EPUB content, Stop Press! Also to include a look at the brand new format recommended by W3C for Audiobooks. 

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Introducing Audio Excerpts on NetGalley!

“Promoting all book formats is good for all books”

The audio boom is finally coming to NetGalley! 

We are thrilled to announce that NetGalley is now supporting Audio Excerpts. 

Right now, publishers can add Audio Excerpts for any books listed on the site, regardless of publication date. 

“This is just the first step in our audio strategy,” says Kristina Radke, VP Business Growth and Engagement. “By summer 2020 NetGalley will also support full audiobook files so publishers can share their audiobooks with important publicity contacts, reach new, influential audiences who provide feedback and reviews, as well as track and report on access granted, feedback received, and trends in activity. Promoting all book formats is good for all books, and now audio publishers will have the same powerful tools that their print and digital counterparts have had for years.”

NetGalley members can browse for Audio Excerpts in the catalog and listen to them through an on-site, streaming player. As they listen to the Excerpt, they are then prompted to submit early feedback by responding to questions about their experiences. Publishers receive these aggregated responses, plus number of listens and average listening time, as part of the reports that already exist in their account. 

Members are just as excited as we are; they’ve been anxiously awaiting audio on NetGalley as much as publishers! Before launching Audio Excerpts, we asked our members via social media about their audio listening habits. Some of them hoped and guessed that we were going to be supporting audio soon. And once we announced the launch of Audio Excerpts on NetGalley, they weren’t shy when sharing their excitement

NetGalley clients can add their Audio Excerpts during this free trial period (until May 15, 2020). Just click “Upload/Preview Files” on any Title Details page. 

According to the Audio Publishers Association’s 2018 annual survey, audio is continuing to grow. And we’re happy to support that growth on NetGalley.

Image: Audio Publishers Association 2018 annual survey, illustration by Findaway

To see the new marketing programs designed to highlight audio on NetGalley, check out the 2020 Media Kit.

We look forward to promoting even more books, in every format!

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Penguin Random House is Bringing Back the Book Fair

Remember the pure, bookish joy of a middle school book fair at PRH’s
Book Fair for Grownups

“We took a playful approach with this event format to inject a bit of that joy into all our lives and to celebrate book nerds everywhere”

On Saturday, November 23, Penguin Random House is bringing bookish nostalgia to life in a Book Fair for Grownups. Attendees will be able to relive their school book fairs in the 80s and 90s, browse books curated by the PRH team, take pictures in a school photo booth, peruse retro crafts by Glue, and see special appearances from PRH authors.

Penguin Random House warns that attendees might experience “Severe middle school flashbacks! Tables stacked with books! Pencils! Mr. Sketch Markers! Erasers! Cubbies! Pins! Patches! Spin art! Snap bracelets! Custom Interactive Mad Libs!”

We heard from members of the cross-departmental team that created this Book Fair about how this event was born, how they are working with partners and sponsors like Belletrist, Urban Outfitters, and Out of Print, and how they are using it to connect with their readers. 

Thanks to Alison Rich & Rachael Perriello, PRH Author Platforms, and Carly Gorga, RH Events & Partnerships, who gave us an inside look at the creation of this event.

What’s the origin story behind the Book Fair for Grownups? 

The idea of Book Fair for Grownups has been floating around Penguin Random House for a while because for so many of us, the book fairs of our youth are what first got us excited about reading (not to mention all of the super cool pencils, markers, Trapper Keepers, etc). By the time this summer rolled around, we believed we had enough excitement among our staff that the time was right to make it happen for the fall.    

There’s been a lot of collaboration across various PRH teams including author platforms, consumer marketing, sales, events, and our publishing divisions to bring this event to life, which has been really fun.

Who is the audience for the Book Fair?

There is no one archetypal “student” at Book Fair. Whether you are a millennial, a mom, or a millennial mom – if you grew up loving book fairs, watching Reading Rainbow, and getting lost in the stacks, this event is for you.

Why this particular era of Book Fair? What are you hoping it evokes for the attendees?

“It made sense to us to try to capture some of that passion offline with an experiential format that would bring our childhood love of books to life, embrace the bookish lifestyle, and create a sense of community around our books and authors.” 

We focused on an 80s / 90s-era book fair because that’s when a lot of us were in school, and also because there’s a lot of nostalgia for that time. That’s definitely the feeling we’re hoping to evoke for guests – the magic of being back in school, shopping for books and school supplies, trading stickers, tie-dying t-shirts, wearing scrunchies, doing Mad Libs. Life gets complicated as you get older and we want to bring people back to a lighter, less complicated time in their lives . . . if only for an afternoon.

How does this event fit into PRH’s larger strategy for reader outreach?

Penguin Random House’s mission is to foster a universal passion for reading by partnering with authors to create stories that inform, entertain, and inspire, and connect them with readers everywhere. Given that reading is such a passion point, it made sense to us to try to capture some of that passion offline with an experiential format that would bring our childhood love of books to life, embrace the bookish lifestyle, and create a sense of community around our books and authors.  

It’s unique for a publisher to have public-facing events like this. Most consumers tend to think about buying books from bookstores or online retailers. How are you hoping this event will influence consumer perception of PRH?

Our booksellers and online retailers are invaluable partners. Consumer-facing events like Book Fair (among many others hosted by various divisions of Penguin Random House) are simply one of the many ways we can connect directly with readers: To meet them. To talk to them. To hear directly from them what they’re loving, what they’re reading, and how we can better serve them. It’s important for us as a business to know our audience, and events like Comic Cons, book festivals, and now Book Fair make that possible. Books serve so many purposes – they start dialogues, bridge gaps, connect individuals and communities, transform lives – but they also bring people so much joy. We took a playful approach with this event format to inject a bit of that joy into all our lives and to celebrate book nerds everywhere.

How did you decide what kinds of activities or giveaway items the audience would be most interested in?

“It’s important for us as a business to know our audience, and events like Comic Cons, book festivals, and now Book Fair make that possible.”

This was really a collaborative effort from our team. We have a Book Fair brain trust of folks from across Penguin Random House, and we did a lot of brainstorming, reminiscing and laughing, and that’s where we came up with most of the ideas and activations you’ll find at Book Fair. We also worked with a host of amazing partners and sponsors including Office Depot, Urban Outfitters, Glue, Tiger Beat, Mrs. Grossman’s, Lip Smacker and our colleagues at Out of Print.

Tell us about the partnership with Belletrist for this event. Why did you choose to work with them and what does that partnership look like?

Belletrist has been a fantastic partner for PRH since its inception. When we realized we both had the same instinct to bring readers back to the book fairs of their youth we immediately knew we had to partner with them on it. They’ve had a hand in inspiration, in bringing in sponsors, in promotion, and sheer enthusiasm.

What kinds of books can we expect to see at the Book Fair?

Because this event is for those 21 and over, there will be a wide assortment of books for grownups for sale (including YA!). The title selection was curated by Abbe Wright from Read it Forward. Some tables of our titles you can expect to see are “Brand Spankin’ New,” “Munchies,” “Heartthrobs,” and “TBT,” to name a few.

Can you give us a hint about any of the authors who will be there?

Principal John Hodgman will be joined by Deb Perelman, Adam J. Kurtz, Mya Spalter, Summer Rayne Oakes, and others. But you’ll have to come see for yourself to find out more!


Tickets are available for the Book Fair for Grownups here.

*Interviews have been edited for clarity and length.

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