Longstanding book publishing tech companies continue to invest in strengthening their technology team with appointment of new CTO, Tom Shawver
FOR RELEASE
Newburyport, MA (January 11, 2023)—Firebrand Technologies and NetGalley, LLC—each a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—announced today the appointment of Tom Shawver in the role of Chief Technology Officer (CTO). As CTO of both companies, Shawver will lead and refine the overall technology strategy, ensuring scalability, security, and efficiency across multiple product lines. Shawver’s official start date is January 16, 2024.
“I’m excited to be part of two companies so pivotal to book publishing and helping publishers reach their audiences in the growing digital space,” said Shawver. “Strengthening the way readers find and enjoy new stories, information, and perspectives is both a professional and personal passion of mine. Firebrand and NetGalley define the industry standard with a collection of tools absolutely vital to their publishing partners and distribution network, and I’m both humbled and invigorated to have the opportunity to expand and streamline that platform with such an experienced team.”
A lifelong technologist, Shawver has spent over 15 years leading companies of all sizes—ranging from seed-stage to the Fortune 500—in embracing cutting-edge solutions to drive growth. Before Firebrand Technologies and NetGalley, LLC, Shawver was the Chief Technology Officer at 360 Media Direct, working with both book and magazine publishers to drive digital content adoption among readers.
Starting at the ground level of the cloud computing boom, Shawver has specialized in building software platforms that scale globally, react quickly, and stay highly integrated with other industry-leading software. He maintains and contributes to widely used open source software products that power thousands of companies worldwide, focusing on security and customer identity. He holds a degree in Computer Science from Albright College, where he also studied in the Music and Digital Media programs.
“We’re beyond excited for Tom to join our teams as Chief Technology Officer,” said Firebrand Technologies and NetGalley, LLC CEO Angela Bole. “Our unique, community-focused approach to technology development creates an optimal atmosphere for innovation and product success. I’m certain Tom’s experience and personal aptitude will fit in perfectly and prove vital to the future of our companies as we continue to adapt to serve our clients’ needs.”
Firebrand Technologies and NetGalley, LLC are fully-virtual technology companies working in and for the book publishing industry. In partnership, the companies have been helping publishers manage their internal workflows, digital distribution, and marketing efforts for over 35 years with technology solutions that touch the lives of thousands of print, ebook, and audio professionals every day.
In February 2021, Firebrand Technologies and NetGalley, LLC were acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s $4.5 billion ebook market. Bole, former CEO of the Independent Book Publishers Association, succeeded Fran Toolan as CEO of Firebrand Technologies and NetGalley, LLC on February 1, 2023. Toolan remains on the companies’ board.
About Firebrand Technologies
Firebrand Technologies—a strategic part of the Firebrand Group collection of companies—is dedicated to providing leading software and services to help publishers succeed. Title Management tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. Firebrand Flywheel harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. For more information, visit firebrandtech.com.
About NetGalley, LLC
NetGalley helps publishers and authors promote digital review copies and audiobooks to book advocates and industry professionals. Hundreds of thousands of members rely on NetGalley’s secure, sustainable, and easy-to-use platform to discover books, share reviews, and champion literacy. The NetGalley team coordinates closely with publishers on targeted promotions, and provides training, strategy, and consultation for incorporating NetGalley into overall marketing and publicity efforts. NetGalley is a strategic part of the Firebrand Group collection of companies, which together provide leading software and services to help publishers achieve success. To learn more, visit netgalley.com/tour.
About Media Do International (MD-i)
Media Do International (MD-i) owns the Firebrand Group, a collection of companies including Firebrand Technologies, NetGalley, LLC, and Supadu Ltd. that provide leading software and services to help publishers achieve success. MD-i is itself the US-based subsidiary of Japan’s Media Do Co. Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. Media Do Co. Ltd.’s mission is to make more content available for more people. For more information, visit mediado.jp/english.
