NetGalley Launches Booktrovert.com, a Modern Consumer Marketing Platform for Publishers and Sleek Destination Website for Readers

Newburyport, MA (June 23, 2025)—NetGalley, LLC—the recognized industry-standard for digital galley distribution and book marketing, and part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—today announced the launch of Booktrovert.com, a standalone consumer marketing and advertising platform and destination website for readers. Powered by NetGalley, Booktrovert spurs book discovery through digital giveaways, special promotions, and engaging bookish activities, while providing publishers and authors with a powerful tool to reach a wider audience.

For readers, Booktrovert.com offers ebook giveaways, reader perks (pre-orders, special deals, and more), fun games and activities, exclusive merch, and unique curation tools to organize book lists—all on a sleek, accessible, mobile-friendly website.

Booktrovert addresses the industry’s growing need for a modern consumer marketing platform with flexible options for secure ebook giveaways. Publishers, authors, and marketing agencies can easily set up ebook giveaways and advertising campaigns using a simple self-service interface built within the NetGalley.com platform. Campaigns can feature single or multiple books, offering options for giveaways, pre-orders, and direct purchase links. Booktrovert campaigns can be public or private, allowing for exclusive engagement with targeted audiences, such as event attendees, book clubs, launch teams, and more. 

“Booktrovert is our answer to the book industry’s demand for robust consumer marketing tools,” said NetGalley President Lindsey Lochner. “By leveraging NetGalley’s established technology, plus our decades of experience in community building and reader engagement metrics, Booktrovert offers publishers and authors a direct way to connect with a significantly wider audience and build excitement around their books. Best of all, NetGalley remains the trusted back-end system for managing marketing and publicity efforts to both the professional community who use NetGalley, and consumers via Booktrovert.”

Key features of Booktrovert for publishers & authors:

  • Self-Service Interface: Schedule and purchase campaigns all via a simple interface within NetGalley.com.
  • Digital Giveaways: Create giveaway landing pages featuring up to ten books at once.
  • Special Promotions: Launch targeted campaigns to generate buzz and sales across a book’s lifecycle.
  • Flexible Campaigns: Easily offer campaigns of all sizes—from exclusive private campaigns to large-scale outreach with urgency and excitement.
  • Pre-Order & Buy Links: Direct readers to purchase books and drive sales to preferred retailers.
  • Secure Ebook Distribution: Deliver instant digital fulfillment for giveaways via Kobo, Kindle, and a proprietary Web Reader.
  • In-Depth Reporting & Analytics: Receive campaign traffic stats, clicks on CTA, plus optional bonus charts, aggregated demographic data, and more.

Any NetGalley client—whether a subscription or pay-per-title client—looking to reach U.S. readers can purchase Booktrovert campaigns within their NetGalley account.

For more information about Booktrovert, visit Booktrovert.com or contact booktrovert@netgalley.com.

Continue reading “NetGalley Launches Booktrovert.com, a Modern Consumer Marketing Platform for Publishers and Sleek Destination Website for Readers” →
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Booktrovert vs. Goodreads: Why Modern Book Marketing Needs a Modern Platform

When it comes to running effective, flexible, and modern book marketing campaigns, Booktrovert is setting a new standard—far outpacing other giveaway platforms in features, value, and control.

📣 Call to Action Flexibility
Booktrovert empowers authors and publishers with multiple CTAs including Giveaway, Sweepstakes, Pre-Order, Buy Now, (or mix & match!), offering marketing versatility across a book’s lifecycle. Goodreads, by contrast, limits campaigns to giveaway only, making it far less adaptable.

📚 Campaign Scale & Control
Booktrovert allows up to 10 books per campaign, while Goodreads supports only one, making it inefficient for grouped titles, like series, authors’ backlist, or even seasonal campaigns. Want to give away more than 100 copies? Booktrovert lets you decide the limit, by number of books (Sweepstakes) or time (Giveaways). Goodreads Giveaways cap at 100 copies.

🔒 Visibility Options
 Booktrovert lets you choose public or private campaigns, ideal for targeted promotions or exclusive access. (Here are 10 Ways to use Booktrovert!) Goodreads? Always public, which restricts strategic customization and limits your creative marketing ideas!

⚙️ Giveaway versus Sweepstakes Mechanics
Giveaways: Unlimited quantity for a limited amount of time, and participants claim their eBook instantly. You choose giveaway duration from 1-7 days. Detailed Analytics (optional add-on) will include email addresses for readers who claim a copy. Fulfillment is digital with a permanent license via Web Reader, Kindle, Kobo—depending on your settings. After the giveaway ends, the CTA will automatically switch to retail. 

Sweepstakes: You offer a limited quantity of eBooks, and participants can enter to win.
Entries are collected for the full 7 days of your campaign, then winners will be randomly drawn and automatically notified. Detailed Analytics (optional add-on) will include email addresses of everyone who entered. Fulfillment is digital with a permanent license via Web Reader, Kindle, Kobo—depending on your settings. After the sweepstakes ends, the CTA will automatically switch to retail.

Goodreads Giveaways run on an enter-to-win model, where readers must wait until the campaign ends, creating little momentum or real-time engagement.

⚡ Fulfillment & Retail
Booktrovert giveaways and sweepstakes deliver instant digital fulfillment via Kobo, Kindle, and Web Reader. If a giveaway campaigns automatically switch to retail CTAs if they are shorter than 7 days, with links you choose to drive sales wherever you want.

Sweepstakes winners are automatically and randomly chosen, automatically notified, and have instant digital fulfillment. No action needed from the publisher!

Goodreads, however, requires you manually ship print books or limit your eBook giveaways to Kindle-available titles. There’s also no retail campaign option on Goodreads.

📊 Reporting & Data
Booktrovert provides standard engagement reports and offers detailed analytics, including email addresses for giveaway winners. Goodreads Giveaways give you just a list of winners—no engagement metrics, no reader insights.

💸 Cost & Value

Booktrovert campaigns start at $200 per title, with pricing based on campaign type and scale—no printing or shipping costs. Plus Booktrovert offers optional add-ons for even more advertising and reporting. Goodreads Giveaways range from $119 to $599, plus shipping and printing, making them more expensive for less control and insight.

🌟 Reader Experience & Discovery
Booktrovert is designed with readers in mind—modern, intuitive, and engaging. It offers interactive features and discovery tools that encourage real-time interaction and curation. Goodreads, by contrast, is perceived as outdated and inefficient.

Bottom line: If you want to use a flexible, data-rich, and cost-effective platform for consumer marketing, Booktrovert is the clear winner. 👉 Launch your campaign on Booktrovert today

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Exclusive Sneak Peek of Booktrovert.com

Booktrovert will be your next favorite place for ebook giveaways, reader perks, and literary adventures—a destination website thoughtfully built and designed by and for people like you (fellow Booktroverts!).

Booktrovert launches on June 23rd! Get ready to claim your front-row seat to:

  • Ebook giveaways
  • Reader perks (think pre-orders, special deals, & more!)
  • Fun activities (Bookish Bingo anyone?)
  • Exclusive merch to flaunt your love of books
  • Curation tools to organize your book stacks 📚
  • And so much more!

Join the waitlist now to be among the first to explore Booktrovert.com

Connect with Booktrovert!

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Why Booktrovert is NetGalley’s Natural Next Step

We’ve always been proud of the flexibility that NetGalley’s tools offer publishers and authors. For well over a decade, it’s been our pleasure to help connect our clients’ books with the reviewers, booksellers, librarians, educators, and media who make recommendations to their audiences. Now, as we’re expanding our tools and branching out beyond the NetGalley community, some may ask: Why is NetGalley introducing Booktrovert? And why now?

We’re thrilled to be introducing Booktrovert because we truly believe it’s answering a need that we’ve been hearing for quite some time in our industry. The NetGalley platform and existing tools have always been very flexible, by design, so publishers could offer free digital galleys or audiobooks to trade professionals — like librarians, booksellers, educators, and media or journalists, as well as book advocates who write reviews for traditional media outlets, or online like Bookstagram, BookTok, blogs, and of course retail sites like Amazon. The primary goal of NetGalley has always been driving reviews, building buzz, increasing discoverability for books. 

NetGalley is uniquely positioned to introduce a platform like Booktrovert — We’re seated in this very special place among publishers, authors, & readers.

And as the NetGalley service grew over time, and became an industry standard for digital galley distribution & book marketing, we heard over and over from publishers that they wanted to use our digital fulfillment tools for their consumer marketing efforts, too. 

Read more: Why Booktrovert is NetGalley’s Natural Next Step Continue reading “Why Booktrovert is NetGalley’s Natural Next Step” →
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BookSmarts Podcast: Booktrovert – a Brand New Consumer Marketing Platform

For more info, or to get started with Booktrovert, reach out here.

Full transcript available here.

Kristina Radke has over 15 years of experience in book marketing, publicity, and reader engagement. In her role as Senior Vice President of Business Growth & Engagement at NetGalley (and Booktrovert), she leads an experienced, international team dedicated to helping publishers and authors achieve their goals. Kristina is a member of the Women’s Media Group, formerly served on the Board of Directors and executive committee for the IBPA, and is a proud graduate of the NYU Master’s program for book publishing. She also holds an executive education certificate in book publishing from the Yale School of Management.

In this episode of the BookSmarts Podcast, she discusses plans to launch of Booktrovert, a new consumer marketing platform for books. Booktrovert allows for easy creation of marketing campaigns with digital giveaways and interactive tools for readers, designed to complement the existing NetGalley platform. Booktrovert campaigns are available exclusively for NetGalley clients to reach U.S. readers. If you’re interested in creating Booktrovert campaigns, reach out to concierge [at] netgalley.com.

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Who is a Booktrovert? Learn about the Booktrovert community, and how it differs from NetGalley

The information below was published in June 2025. For the updated demographics about Booktrovert users, visit our newer article (Oct 2025): Who’s the Audience on Booktrovert.com

For more info, or to get started with Booktrovert, reach out here.

We have been absolutely thrilled by the reception of Booktrovert from publishers and authors who are excited to be pre-scheduling campaigns! Today, we’re answering a question that many have asked – Who is the Booktrovert community, and how is it different from NetGalley?

Wait, first tell me… what is Booktrovert?

If you haven’t already heard about Booktrovert, please take a peek at our first announcement here or view the short Booktrovert 101 webinar we hosted in late April.  Put simply: Booktrovert is a standalone consumer marketing platform powered by NetGalley, where any reader can celebrate their love of books by participating in fun bookish activities, digital book giveaways and special promotions created by publishers or authors. Booktrovert is exclusively for NetGalley clients to reach U.S. readers. 

Ok, so who are these readers?

“Booktrovert” isn’t just a cute name. When we were deciding how to brand our new platform, we had a lot of conversations about why people love to read… Why do they pick up a book in the first place? There are so many reasons someone might reach for a book – to find escape or comfort, to learn something new, to understand other perspectives, etc. We talked about the fact that people who read aren’t just introverts who, by definition, ‘turn inward’, and they aren’t just extroverts who ‘turn outward’. A Booktrovert is anyone who turns bookward… for any reason! The name encompasses someone who reads one book a year as easily as it takes into account someone who reads 100 books a year.

The Booktrovert community includes anyone who might turn to a book. Imagine it like the venn diagram below. The green NetGalley community in the center includes book advocates and industry professionals like librarians, booksellers, educators, journalists, media professionals, and reviewers who discover and recommend new books to their audiences. (Between January – March 2025, the NetGalley.com community submitted over 430,000 reviews and feedback for books and audiobooks. Read the 2025 NetGalley Community Update here.)

NetGalley Promotion or Booktrovert Campaign?
Learn more about when and why you might promote either . . . or both!

The NetGalley community’s influence extends out into the world through their reviews and their work in bookish spaces to promote your books to the middle circle – that pink community of avid readers. And now, with Booktrovert, you can extend your reach even further into the purple circle, utilizing our tools to reach any consumer!

We’re cultivating a community you can activate to fill your sales funnel… in parallel, or in conjunction with, the NetGalley community. By creating Booktrovert.com as a standalone website, we are thrilled to offer publishers and authors a streamlined consumer marketing opportunity for the widest audiences, while still leveraging and retaining the professional community that exists at NetGalley.

How are you bringing readers to Booktrovert? What’s the community-acquisition plan?

Read more: Who is a Booktrovert? Learn about the Booktrovert community, and how it differs from NetGalley Continue reading “Who is a Booktrovert? Learn about the Booktrovert community, and how it differs from NetGalley” →
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