Mark your calendars: September 2019

Upcoming conferences, panels, webinars, and networking opportunities 

There is always a wide variety of programming available to help publishing professionals connect with one another, grow their skill-sets, and stay abreast of changing trends and emerging strategies. On NetGalley Insights, we share the events we’re most excited for on a monthly basis. 

As soon as fall starts, publishing kicks into high gear again. That means a month full of events about the big picture – digital and technological innovation, broad overviews of a book’s lifecycle, inside looks at publishing houses, and events that bring together readers, authors, and industry professionals. 

If you know of an upcoming event for October or after, email insights@netgalley.com so we can feature it.

US


Digital Book World

Conference – Strategy

Sept. 10-12, Nashville

“Thought leadership, best practices, and the gathering of community across the wide world of publishing.”

IBPA: “Ask an IBPA Board Member” Webinar Series: Robin Cutler, Ingram Spark

Webinar – Professional Development

Sept. 10

“During IBPA’s monthly “Ask an IBPA Board Member” speaker series, IBPA members meet and discuss book industry trends with a member of IBPA’s Board of Directors. The series features a different IBPA Board member each month, ensuring that IBPA members receive a unique point of view each time they join. Robin Cutler is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, Robin Cutler leads the development of IngramSpark and continues to support and refine the platform to better serve independent publishers around the world. Robin has broad knowledge of indie, academic and trade publishing and is an expert in content creation and distribution, on-demand models, marketing and author strategies. Robin is a leader in the independent publishing space, and when not developing new programs and services for IngramSpark, she can often be found sharing her expertise at industry events around the world.”

BISG: Book Publishing from Concept to Consumer

Conference – Professional Development

Sept. 16, Chicago

“Book Publishing: From Concept to Consumer” serves entry-level and mid-level professionals working across the book publishing supply chain. This career-development opportunity provides anyone interested in book publishing with a broader look at the life cycle of a book, from conception, development, and manufacturing to retailing and libraries. With detailed sessions on acquisition, editorial, production and design, distribution, returns, retailing, and libraries, this full-day event will build your understanding of book publishing as a whole. Topics covered will be more ‘how-to’ than ‘what-if,’ with practical advice and instruction provided by industry veterans.” [Check out our recap of last year’s Book Publishing from Concept to Customer].

Brooklyn Book Festival

Book Fair – Literary Event 

Sept. 16-23, NYC

Open to all, “the Brooklyn Book Festival is one of America’s premier book festivals and the largest free literary event in New York City. Presenting an array of national and international literary stars and emerging authors, the Festival includes a week of Bookend Events throughout New York City, a lively Children’s Day and a celebratory Festival Day with more than 300 authors plus 250 booksellers.”

Audio Publishers Association: Fall 2019 Social

Networking – Audio

Sept. 17, NYC

“Join us for ​2 hours of networking and fun with fellow APA members.”

BISG: Market Opportunities: Rights & Technology

Panel Program – Rights

Sept. 26, NYC

“This BISG series aims to demonstrate areas of potential growth, as well as cutting edge trends that could signify where the industry is heading.” This month the focus is on rights and technology.

Society for Scholarly Publishing: Early Career Edition: Falling into a Scholarly Publishing Career

Webinar – Academic Publishing

Sept. 26

“Are you just dipping your toes in the publishing world, or are you here for the long haul? What does a career in publishing mean in 2019, now that the digital transformation has finally taken hold? Wondering how to find the best fit for your background and skill-set? Join us to hear from an exciting slate of publishing professionals about the highlights, challenges, and responsibilities of their own roles, as well as the routes they took to get there – in just a few minutes each. A Q&A segment will follow the lightning presentations.”

BIGNY: Basically Books: Fall 2019

Workshop – Professional Development

Sept. 27, NYC

“We will cover: 

  • Manuscripts, Editing and Design: the first steps in “making a book”
  • Prepress: what you need to do to get ready for press, including a look at color, color management and proofing
  • Paper: all you need to know about paper
  • P&Ls: an overview
  • Printing and Binding
  • Digital Printing: a primer on the process                                          

There will be guest speakers for each step in the process. This program is absolutely free and is sponsored by the Book Industry Guild of New York. For more information or to sign up, please contact: Steve Bedney / 516-650-5251 / sbedney@gmail.com

UK


Association of Learned & Professional Society Publishers: ALPSP Annual Conference & Awards 2019

Conference – Academic Publishing

Sept. 11-13, Old Windsor

“Our conference is a key date in the scholarly publishing calendar and attracts an audience of over 300 people from all sectors and levels of the scholarly communications industry. Spread over three days, the event provides a relaxed and friendly environment in which to share information and knowledge, learn about new initiatives, as well as engage in open discussion on the challenges and opportunities facing publishing today. Our expert speakers and the wide ranging programme ensure that our annual conference remains a must attend event for everyone involved in the scholarly publishing community. We also provide ample opportunity for networking with fellow delegates during coffee breaks, lunch and in the evening at our two social events (Welcome Reception and Awards Dinner).”

BookMachine: BookMachine Meets Bloomsbury

Panel Program – Strategy

Sept. 19, London

“Step inside Bloomsbury Publishing as we go into their London headquarters for a closer look at how they stay creative and strive to push the boundaries of publishing. For one night only, we’ll bring together four of Bloomsbury’s most energetic staff members to talk about how they stay creative in their roles in Editorial, Marketing and Sales and engage with colleagues, retailers and book lovers around the world. This unique event at the Bloomsbury Institute – Bloomsbury’s public events series – will feature exclusive stories and experiences from the team. Join them for a lively discussion on everything you need to know about publishing right now.”

BookMachine: Audio Across Publishing: How to Deliver More Bang for Your (Audio) Buck

Panel Program – Audio

Sept. 25, London

“Audio isn’t just about one format of a publishing programme. It has the potential to enhance your list as well as the publishing industry as a whole. It’s not just about a product revenue stream. Audio can boost marketing and publicity, enhance an author’s relationship with their readers, and encourage more people to listen then read. Join our panel of passionate audio publishers for an insightful look at how far audio publishing can take your business in 2019.”

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Indie author success with the IBPA’s NetGalley Program

How working with the IBPA boosted Rebecca Rosenberg’s historical novel, Gold Digger

On NetGalley Insights, we highlight the successes of NetGalley publishers and authors, and share some of their strategies. Today we’re talking to Rebecca Rosenberg, an independent author and member of the Independent Book Publishers Association (IBPA). She takes advantage of the IBPA’s NetGalley program, which manages her title on NetGalley on her behalf, giving her even more time to think strategically about her ongoing promotional efforts.

What was your experience like working with the IBPA to list your title on NetGalley?

I enjoyed working with the IBPA to list my title on NetGalley and I appreciated their help and guidance. Their response time was great for sending me monthly reports, submitting promotions, forwarding reviews and posting featured reviews. When I was worried I was not getting enough reviews on Gold Digger, they gave me knowledgeable input that Gold Digger was doing quite well!

It is very helpful that IBPA handles all of the technical aspects of posting my book and making updates to the page so that I don’t have to do it myself. I feel that having my book listed under the IBPA umbrella offers prestige for my book.

Tell us why listing the book on NetGalley through the IBPA program was the right choice for you.

I learned from my first novel, The Secret Life of Mrs. London, that NetGalley is the professional hub of bloggers, librarians, Goodreads, Bookbub and Amazon reviewers, and avid readers who love to share their reviews. The more buzz the better when launching a novel, and NetGalley makes that possible.

We encourage professional reviewers to use the NetGalley link as well as bloggers, Facebook group moderators, Goodreads and Bookbub reviewers. In my opinion, if a reviewer gets the book from NetGalley, they are readers who take the reviewing experience seriously. They usually share the review in at least five places: NetGalley, Goodreads, Bookbub, Amazon, Facebook Groups, Twitter, Instagram, and their own blogs. NetGalley reviewers are connected and powerful influencers. I often use reviews in my marketing, and I feel that NetGalley reviewers carry more credibility.

You ran several marketing campaigns with NetGalley – a Category Spotlight in February and a Featured Title placement in March. Tell us about your strategy and unique goals around these promotions.

First of all, I took a six-month run on NetGalley (instead of three-months) before my launch date in order to reach as many reviewers as possible. When I saw the great marketing opportunities NetGalley offered, it made sense to support my listing with the Category Spotlight and Featured Title placement early on to get attention.

I am hoping to reach different segments of readers in different months with different promotions.

There are many marketing opportunities available through NetGalley, and (if I had the budget) I would use them all throughout the six-month listing! I ran a Category Spotlight in the “Historical Fiction” category, in February, and Featured Placement for “Women’s Fiction” in March and again in May. I did another Featured Placement for “Summer Reads” in June, and am waiting to hear if Gold Digger will be included in an upcoming Cover Love post.

How have you been leveraging your NetGalley listing and reviews to increase discoverability?

To expand the reach of my NetGalley listing, I posted the NetGalley link to my book on my Facebook page, Facebook reading groups, Bookbub, LinkedIn, Goodreads and to my mailing list.

I’ve also featured some great NetGalley reviews for Gold Digger on Facebook, Instagram, in my newsletter, and with my Review Crew. I use these reviews in my newsletters and social media to whet readers’ interest and add credibility for my books. We take 5-star reviews and make colorful, eye catching posts.

We love the blog on your website. You’ve been posting lots of great supplementary information about Baby Doe Tabor. Tell us a bit more about how your blog fits into your strategy as an author.

My blog serves to interest readers in my books, whether they’ve read my books or not. As with The Secret Life of Mrs. London, I like to use my two decades of research by creating background stories and character sketches and trying to interest readers in different aspects of the story. I share my blog across all platforms, from Facebook, Amazon, Goodreads, and newsletters, and guest hosting other blogs.

What are some tips you have for other independent authors?

Get involved with readers and other authors of your genre by joining Facebook Reader groups, Goodreads groups, Bookbub, Instagram, your creating own blog and newsletters. My specific Facebook groups would not work for everyone–authors need to search Facebook groups for those that discuss books in their genre. It is important to read the group rules and observe them. For example, a group may only allow promotion on certain days. Become a contributing member first and contribute to the group as a reader of other books, before posting about your own book. Review other books similar to yours and become an information source for great books.

Often, a person posting about your book will tag you. When that happens, be sure to thank them, or engage in an appropriate way. There are also companies that track mentions of your book on social media: Google Alerts, Talk Walkers, Mention. Find out who is talking about your book and thank them for spreading the word. Enthusiastic readers spread the word about your books! In addition to thanking them, ALWAYS ask readers to: “Please read and review Gold Digger on NetGalley!”

Bio: California native Rebecca Rosenberg lives on a lavender farm with her family in Sonoma, the Valley of the Moon, where she and her husband founded the largest lavender product company in America, Sonoma Lavender. Rosenberg is a graduate of the Stanford Writing Certificate Program. Her upcoming novel is Gold Digger, The Remarkable Baby Doe Tabor. Other works include: The Secret Life of Mrs. London, her debut novel and her non-fiction, Lavender Fields of America.

Rebecca Rosenberg’s next novel is Champagne Widows, the story behind Veuve Clicquot and Lily Bollinger.

Find and follow Rebecca on her website, Amazon, Bookbub, Facebook, and Goodreads.


IBPA’s MISSION is to lead and serve the independent publishing community through advocacy, education, and tools for success. Learn more about how IBPA can can meet your specific needs here.

Interviews have been edited for clarity and length.

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